Embark on a rewarding career with Sobeys Inc., celebrated among Canada's Top 100 employers where your unique contributions drive success.

The Specialist will be responsible for producing, automating, and monitoring the performance of targeted multichannel campaigns based on customer journeys (acquisition, retention, transactional, etc.).

This individual will leverage their deep technical knowledge of email sending platforms, mobile notifications, and targeted paid media to integrate emails, while creating and automating various campaigns in Salesforce Marketing Cloud.

They will also produce and analyze performance results to propose continuous improvements.

Additionally, they will create data extensions for CRM campaign targeting, develop test strategies, and make recommendations to optimize customer journey-based communications.

The selected candidate will produce performance reports for targeted marketing campaigns that support key performance indicators (KPIs).

Please note that this is a temporary contract.
**Where you will be focusing:**
Develop, program, and integrate targeted email, mobile notification, and paid media campaigns in Salesforce Marketing Cloud.

Configure automated targeted marketing campaigns within Salesforce Marketing Cloud (develop segmentation and control groups, create automated processes, emails, etc.).

Implement quality assurance processes to deliver error-free campaigns.

Create easy and complex data extensions for multichannel CRM campaigns.

Manage data, segmentation, and communication lists in Salesforce Marketing Cloud.

Analyze, interpret, and present performance results based on CRM campaign data, providing conclusions and recommendations to optimize customer journey-based campaigns.

Ensure smooth data flow for error-free processing.

Collaborate on developing new dashboards for key marketing campaign performance indicators.

Work with Commercial Research and Analytics & Insights counterparts to provide retrospective post-campaign analyses and actionable recommendations to the marketing leadership team, establish test plans, and optimize strategies.
**Key Indicators:**




Creation of complex queries & data extensions to enable personalized customer journeys.

Number of decisions influenced by CRM campaign analysis within the marketing team.

Use of CRM campaign analyses throughout the organization.

Recommendations on performance analyses.

Quality, timeliness, and accuracy of delivered reports.
**What you have to offer:**
At least a Bachelor's degree in commerce, computer science, or another relevant discipline. MBA is a plus.
2 years of experience with Salesforce Marketing Cloud or a similar platform.

Experience and understanding of CRM and loyalty programs.

Produce high-quality results within strict deadlines.

Knowledge of the following analysis tools: Salesforce Marketing Cloud Data Extensions, Salesforce Datorama, Google Analytics, Microsoft Suite, Share

Point, loyalty programs, SQL.
HTML and AMP scripting experience.

Ability to work independently and within a versatile team.

Ability to meet tight and changing deadlines.

Ability to communicate performance results clearly in both written and oral presentations to internal and external stakeholders.
#LI-MM1#LI-Hybrid
**Who we are**
Sobeys is one of Canada's leading grocery retailers, with more than 1,600 stores across all 10 provinces and banners including Sobeys, Safeway, IGA, Foodland, Fresh

Co, Thrifty Foods, and Lawtons Drug Stores.

Our 128,000 teammates and franchise affiliates are passionate about delivering great food and exceptional experiences to our customers and communities.

Learn more about our story and culture: Who We Are (https://jobs.sobeyscareers.com/who-are-we/)
Why Work With Us (https://jobs.sobeyscareers.com/working-with-us/)
**Total Rewards**




We offer a Total Rewards package designed to support teammates at work and in life.

Depending on role and eligibility, teammates may receive health and dental benefits, retirement and savings programs including an Employee Share Ownership Plan, a 10% in-store discount at participating banners, virtual healthcare and an Employee and Family Assistance Program, learning and development opportunities, parental leave top-up, and paid vacation.

Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth.

To learn more about this opportunity including the expected range of compensation in accordance with Pay Transparency Legislation where required please click the “I'm interested” or "Apply" button above.

Individual compensation is determined based on qualifications, experience, and internal equity within the range provided.
**Additional Information**
External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks.

These figures are provided for general comparison purposes only and are not issued or verified by our organization.

We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes.

These AI tools do not make hiring decisions on behalf of the Company.

Hiring decisions are made by our Hiring Teams.

Sobeys is committed to creating accessible and inclusive hiring processes.

We will work with applicants requesting accommodation at any stage of the recruitment process.

Please note: Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process.

Documentation will be assessed by the employer prior to commencement of work.
**Job Details**
**Job Family**
Marketing
**Job Function**
Marketing - Digital & Social Media
**Pay Type**
Hourly
**Hiring Min Rate**
61,000 CAD
**Hiring Max Rate**
84,000 CAD

📌 SFMC Specialist, Campaign Targeting and Performance - Contract (Mississauga)
🏢 Sobeys
📍 Mississauga