Drive AI-enabled content strategy for a major Sitecore migration while implementing cutting-edge GEO and content operations frameworks.

As a
**Senior Content Strategist specializing in AI Strategy** , you'll operationalize content for AI success, ensure compliance with emerging regulations, and optimize content visibility in generative search environments.

At EPAM, you'll work on cutting-edge technologies, solve complex challenges, and shape the future of digital innovation.

With access to continuous learning, mentorship, and global projects, your expertise will drive meaningful change.

Req.#(phone hidden)
**Responsibilities**
Lead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiences
Establish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimization
Implement GEO (Generative Engine Optimization) strategies while preserving existing SEO performance in new systems
Lead decision-making process to identify and establish golden master content for training Gradial and AI-powered solutions
Address Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operations
Define editorial strategy, content planning, publishing standards, and KPI frameworks that support AI-ready content experiences
**Requirements**
Extensive experience with AI tools and content operations in enterprise environments
Proven background working with AI agents and automated content creation/governance processes
Deep understanding of GEO/AEO best practices and emerging generative search optimization techniques
Experience managing in-house content programs with focus on scalability and AI integration
Knowledge of content compliance requirements,



particularly EU AI transparency regulations
Familiarity with Sitecore XM and content governance platforms like Gradial is preferred
Strategic mindset for evolving content operations in AI-driven environment
**We offer**
Extended Healthcare with Prescription Drugs, Dental and Vision, and Healthcare Spending Account (Company Paid)
Life and AD&D; Insurance (Company Paid)
Employee Assistance Program (Company Paid)
Telehealth (Company Paid)
Short-term Disability (Company Paid)
Long-Term Disability
Paid Time Off (including vacation and sick days)
Registered Retirement Savings Plan (RRSP) with Company match
Maternity/Parental/Adoption Leave Top-up
Employee Stock Purchase Program
Critical Illness Insurance
Employee Discounts
Unlimited access to Linked

In learning solutions
EPAM Systems, Inc. is an equal opportunity employer.

We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities.

We are committed to recruiting, hiring, developing and promoting employees without discrimination.

As a global employer, this commitment includes complying with all laws in the countries in which we operate.

Nevertheless, we believe equal employment practices should not be limited to what the law requires.

Equal prospect and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.

📌 Senior Content Strategist - AI Strategy (Canada)
🏢 EPAM Systems
📍 Canada