Elevate Blue J's digital presence as the Website & Conversion Optimization Manager. Drive performance and streamline user experience in this hybrid role based near Toronto.

Blue J, a leading AI solution provider for tax professionals, is seeking an experienced manager for website and conversion optimization. This pivotal role focuses on enhancing site architecture, navigation, content management, and CRO experimentation. Collaborate closely with the Brand Team, owning the Demand Generation side of the website while driving continuous improvement in performance and conversion rates.

Key Responsibilities:
• Oversee site architecture, navigation, and internal linking
• Develop and manage landing pages within Webflow
• Lead A/B testing and optimization initiatives




• Analyze web behavior through analytics tools
• Share insights and improvements with stakeholders

Requirements:
• 7+ years in digital marketing or web performance
• Strong experience with Webflow page management
• Expertise in conversion optimization and A/B testing
• Proficient in Google Analytics and Search Console
• Strong team-oriented and project management skills

Accelerate Blue J's growth by optimizing website performance and enhancing conversion pathways within the tax research sector.
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📌 Website & Conversion Optimization Manager (Ontario)
🏢 Blue J
📍 Ontario