Join CIBC as a Senior Manager focusing on Offer Strategy and Acquisition Insights. This hybrid position prioritizes analytical thinking and performance planning to attract clients effectively.
As part of the Everyday Banking team, you will drive growth for CIBC's chequing and credit card offerings through strategic insights and channel-specific planning. Analyzing market trends enables you to craft relevant proposals while assessing performance and profitability to enhance acquisition efforts.
Key Responsibilities:
• Lead analysis of acquisition channels for strategy development
• Design compelling offer propositions for client segments
• Oversee sales planning and budgeting for growth
• Measure profitability and identify opportunities for improvement
• Work cross-functionally to validate insights and strategies
Requirements:
• Bachelor’s in Business, Marketing, or related fields
• Proven experience in acquisition and offer strategy
• Robust data analysis and performance measurement skills
• Experience in the banking sector preferred
• Ability to communicate effectively with diverse stakeholders
Shape the future of banking acquisition strategies at CIBC while collaborating across teams and driving impactful results.
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