About Authentic Wine & Spirits Merchants Authentic is a national wine & spirits agency that represents some of the most iconic brands in the world including Champagne Louis Roederer, Cristal, Masi, Empress Gin, Vina Cono Sur, Halewood, Pascual Toso, Brother's Bond Distilling, Hine and other world-renowned brands. Our team is expanding, and we are looking for driven team players.
Job Summary: Reporting to the AB Sales Manager, this position’s mandate is to increase the sales and market share of the Authentic Wine & Spirits Merchants portfolio of brands within the parameters set and in line with expectations of the company. This role is responsible for developing and maintaining critical partner relationships with retail stores.
Essential Duties and Responsibilities: Retail Drive sales of the Authentic Wine & Spirits portfolio
Strive to exceed assigned quarterly and annual sales objectives and KPI's
Increase territory distribution, focus on core brands
Maximize opportunities across all channels amplifying brand sales in top selling stores, focus on cold box and shelf placements
Organize trade days for supplier and manager visits in accordance with AWSM best practices
Pitch quarterly programming and work with retail chain store mangers to execute programs
Set 6-week route plan to maximize productive coverage of territory
Administrative & Other Responsibilities: Record and manage daily activities through CHG XRM system ensuring accurate records
Maintain accurate and current account data base through XRM
Work to maximize budgets available and manage expenses within company guidelines
Participate in trade shows, supplier dinners and events as required




This position requires flexible hours and will sometimes require nights and weekends with trade shows, supplier dinners, events outside of regular workdays
Job Qualifications: Experience: The ideal candidate has a passion for wine and spirits, has completed a minimum of WSET level 1 and has worked in the restaurant industry. College or university degree in business/sales/marketing preferred. Knowledge in the liquor sales industry preferred as well as minimum 2+ years of outside sales experience.
Skills: Driven team player with strong interpersonal skills. Strength in sales with excellent written and verbal communication. Skilled presenter with ability to adapt to audiences.
Knowledge : Expert knowledge of the liquor industry (wine and spirits products as well as governmental policy and regulations). Successful completion of wine and spirit courses is desirable (e.g.: WSET) and will be required if hired.
Base salary plus incentive bonus, car allowance and benefits commensurate with experience. Business related expenses are also covered.
The above information is representative of the work performed in this position; however it is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities. This job description will be reviewed annually during the performance evaluation process.
Authentic is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

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📌 Outside Sales Representative (Alberta)
🏢 Authentic Wine & Spirits Merchants
📍 Alberta