Join Payworks as a Senior Marketing Analytics Specialist and enhance our data-driven marketing initiatives in Winnipeg, Manitoba. This role focuses on optimizing performance through thorough analytics and strategic recommendations.
As a key member of the marketing team, you will report to the Senior Manager of Growth Marketing. Your expertise in full-funnel analytics and performance reporting will serve as the backbone of our demand generation efforts. Collaborate with cross-functional teams to leverage data for impactful budget decisions and campaign strategies.
Key Responsibilities:
• Own comprehensive analytics reporting for demand generation
• Manage attribution across varied marketing campaigns
• Deliver insightful performance recommendations for budget allocation
• Spearhead testing initiatives to enhance marketing effectiveness
• Analyze audience insights to refine targeting efforts
Requirements:
• 5+ years in B2B marketing analytics and performance strategy
• In-depth understanding of conversion analysis and pipeline management
• Practical experience with key analytics tools and platforms
• Robust skills in Salesforce and data management
• Ability to articulate complex data insights to leadership
Leverage your marketing analytics skills to influence the success of Payworks' campaigns.
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