Updating product pages
Creating event pages

Digital Marketing & Content Manager
About Lumapharm
Lumapharm is a rapidly growing Canadian medical aesthetics company representing innovative professional skincare, aesthetic technologies and medical-aesthetic devices.

We operate in a fast-moving industry where marketing needs to do more than simply look valuable — it needs to generate attention, build brands, support our sales team, create leads and ultimately contribute to revenue.

We are looking for an exceptionally versatile Digital Marketing & Content Manager who can take ownership of our digital marketing ecosystem.

This is not a narrow social media position.

We are looking for someone who can create, design, edit, post, analyze, organize, troubleshoot and execute.

You should be equally comfortable creating a Reel, designing a campaign in Canva, editing video, updating a website, building an email campaign, managing a CRM audience, supporting an event and analyzing the results afterward.

What You'll Be Responsible For
Social Media & Content
Manage and grow multiple social media accounts across Lumapharm and our portfolio of brands.

You will:

Manage Instagram accounts for Lumapharm, Préime, Esthemax and additional device/product brands

Develop and maintain content calendars

Create engaging Reels, Stories, posts and educational content

Film and edit short-form video content

Create platform-native TikTok content

Manage Facebook and Meta Business Suite

Ensure Instagram content is properly connected and optimized for Facebook

Develop professional LinkedIn content targeting clinic owners, physicians, nurses, injectors, medical aestheticians and other industry professionals

Create content around product launches, treatments, installations, events, demonstrations and customer success stories

Coordinate Instagram Collab Posts with clinics, physicians, aestheticians, influencers/KOLs and industry partners

Monitor comments, mentions and tags

Identify high-performing content and continuously improve creative based on performance

Video & Creative Production
We want someone who can actually make content — not just tell someone else what should be made.

You should be comfortable:

Filming content using a smartphone and/or camera

Editing professional short-form videos

Creating Reels and TikToks

Creating Stories and promotional graphics

Designing marketing materials

Repurposing one piece of content across multiple platforms

Working with Canva and Adobe/video editing tools

Maintaining organized creative libraries and brand assets

You should understand hooks, pacing, captions, thumbnails, trends and what makes someone stop scrolling.

Email Marketing & Campaigns
You will help create and execute promotional and educational email campaigns.

Responsibilities include:

Building promotional email campaigns

Managing audiences and lists

Creating campaign graphics and copy

Testing links and email rendering

Supporting automated marketing workflows

Reviewing campaign performance

Tracking clicks, leads, traffic and attributable revenue

Experience with Mailchimp and Salesforce Account Engagement/Pardot is highly valuable.





Website Management
You will help maintain and improve our websites and online resources.

Responsibilities may include:

Updating product pages

Updating promotions, banners, images and pricing

Creating and updating landing pages

Creating event pages

Managing website resources

Updating links and categories

Making basic WordPress/Elementor changes

Checking mobile responsiveness

Testing forms and links

Supporting basic WooCommerce updates

Monitoring website performance and analytics

Experience with WordPress, WooCommerce and Elementor is strongly preferred.

Advanced development is not required, but you should be technically capable enough to make routine website updates confidently and know when something should be escalated to a developer.

CRM, Leads & Marketing Automation
Marketing at Lumapharm is closely connected to sales.

You will help ensure leads generated through our marketing channels actually reach the right salesperson and are properly tracked.

Responsibilities include:

Maintaining Salesforce lead and customer data

Identifying and merging duplicate records

Correcting incomplete records

Assigning and routing leads

Reviewing lead flow

Troubleshooting basic Zapier automation issues

Monitoring website/chat inquiries through Tidio

Supporting Account Engagement/Pardot

Reviewing marketing database quality

Helping ensure qualified leads do not fall through the cracks

Experience with Salesforce, Zapier or other CRM/automation platforms is a major advantage.

Events, Trade Shows & Webinars
Lumapharm participates in industry events, conferences, product launches, workshops, webinars and clinic events throughout the year.

You will help manage marketing before, during and after these events.

This includes:

Eventbrite setup

JotForm registration forms

Registration tracking

Promotional email and social campaigns

Event graphics and presentations

Booth screens and video assets

Event landing pages

Lead capture

Photo/video content at events

Post-event follow-up campaignsImporting and assigning leads

Measuring event results

You should be comfortable occasionally attending events and capturing content in a live environment.

Reporting & Analytics
We don't want marketing based purely on opinions.

You will help track:

Social media growth

Reach and impressions

Engagement

Video views

Watch time and completion rates

Website traffic

Email performance

Leads generated

Campaign performance

Event performance

Sales attribution where available

Revenue generated through campaigns

Experience with GA4 / Google Analytics, Salesforce reporting and social analytics is valuable.

Platforms You May Work With
Our marketing ecosystem includes:

Creative & Content

Canva,



Adobe/video editing tools, Planable

Social

Instagram, Facebook, Meta Business Suite, TikTok, LinkedIn

CRM & Automation

Salesforce, Account Engagement/Pardot, Zapier, Tidio

Email

Mailchimp, Account Engagement/Pardot

Web

WordPress, WooCommerce, Elementor, GA4/Site Kit

Events & Communications

Eventbrite, Zoom, JotForm, RingCentral

Business & File Management

SharePoint, Google Drive/Workspace, DocuSign

You do not need to be an expert in every platform on Day 1.

However, you must be highly comfortable with technology and able to learn new platforms quickly.

Who We're Looking For
The ideal candidate is a rare combination of creative and technical .

You might be the right fit if:

You're obsessed with digital marketing and social media

You understand what makes content perform

You can film and edit your own content

You have strong graphic-design instincts

You understand how to market products, not just create attractive posts

You can write strong marketing copy

You understand lead generation and conversion

You're comfortable working inside websites

You understand CRM systems and marketing automation

You're analytical enough to look at performance data and make decisions

You're highly organized

You're comfortable managing multiple brands simultaneously

You work quickly without sacrificing accuracy

You're resourceful and can troubleshoot problems independently

You're constantly learning new marketing tools, platforms and AI technologies

Most importantly, you are an executor.

We want someone who sees an opportunity and knows how to turn it into a campaign, piece of content, landing page, email, event or lead-generation initiative.

Strong Assets
Experience in any of the following is especially valuable:

Medical aesthetics

Beauty

Skincare

Medical devices

Healthcare marketing

Luxury brands

B2B marketing

E-commerce

Multi-brand organizations

Agency environments

Experience marketing to business owners, clinics or medical professionals is a significant advantage.

Application Requirement
Please include a portfolio or examples of your work.

We want to see what you've actually created.

Examples can include:

Instagram/TikTok accounts you've managed

Reels or short-form videos you've created

Graphic design

Email campaigns

Websites or landing pages

Marketing campaigns

Brand launches

Paid or organic campaigns

Examples showing measurable growth or results

If possible, tell us about one marketing project you personally executed from idea to launch and the result it generated.

Why Lumapharm?
You'll have the opportunity to work across multiple rapidly growing brands in the Canadian medical-aesthetics industry and have a direct impact on how those brands grow.

This is a hands-on position with significant opportunity for someone who wants ownership, variety and the ability to see their work translate directly into brand growth, leads and sales.

If you're the type of marketer who can think strategically and then actually execute the strategy yourself , we'd like to hear from you.

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📌 Marketing and Social Media Specialist (Ontario)
🏢 LumaPharm
📍 Ontario