Job TitleTechnical Marketing StrategistCompany OverviewLabTest Certification Inc. is a Canadian-based Testing, Certification, and Inspection Body with head office in Delta, BC and additional locations in Richmond, BC, Oakville, ON, and Las Vegas, NV. With 20+ years in the TIC industry, we provide testing, certification, and inspection services worldwide.Location: Delta, BC, CanadaEmployment Type: Full-time PermanentWork Arrangement: On-siteReports To: PresidentJob SummaryIn this role, you will be responsible for developing and executing marketing initiatives that generate qualified opportunities, strengthen LabTest’s market presence, and support business growth. The position reports directly to the President.Key ResponsibilitiesDeveloping and executing marketing strategies aligned with company objectivesIdentifying target industries, products, and regulatory markets that require testing, inspection, and certification servicesGenerating qualified marketing opportunities suitable for quotation by the sales teamManaging digital marketing channels including website, SEO initiatives, CRM campaigns, and webinarsSupporting trade shows, conferences, and industry events to strengthen market visibilityCoordinating marketing initiatives with sales and technical teams to ensure alignment with business development objectivesTranslating technical services into clear marketing messaging and value propositionsMonitoring industry trends, regulatory developments, and competitor activity impacting TIC servicesMaintaining marketing collateral, website content,



and promotional materialsTracking marketing KPIs including lead generation, campaign performance, and pipeline contributionRecording and maintaining marketing activity reports to support strategic decision makingSupporting brand awareness, corporate communications, and industry positioning initiativesQualificationsDiploma/Degree in Marketing, Business, Engineering, or related field is preferredExcellent verbal and written communication skillsStrong understanding of B2B marketing principlesPrevious experience generating qualified leads and supporting revenue growthCustomer and results-focused mindsetCreative and able to think outside the boxSelf-motivated and target-drivenAbility to work independently and in team settingsSound judgment and good business senseAnalytical and problem-solving skillsFamiliarity with CRM systems and marketing analytics is an assetExperience in technical or TIC-related industries is an assetBenefitsCompetitive wage (CAD $60,000 – $70,000 per year)Health and dental benefits package in accordance with company policyHealthy Promotion Plan – reimbursement program per company policyOn-site parkingWorking Conditions8 hours/day on siteMay occasionally need to work out of office hours to attend functions and eventsTraveling may be required at timesLabTest is an Equal Prospect Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sexual orientation, or gender identity.#J-18808-Ljbffr

📌 Technical Marketing Strategist - C$60,000 - C$70,000 A Year (Winnipeg)
🏢 LabTest Certification
📍 Winnipeg