Elevate brand performance with Bayer as a Strategic Brand Manager in Mississauga, Ontario. Drive innovation and market strategies to enhance brand visibility and consumer loyalty.

In this pivotal role, you will oversee the entire brand lifecycle for a dedicated portfolio, ensuring alignment with business objectives. Your strategic insights will shape product positioning while collaborating with cross-functional teams including marketing, sales, and agencies. Monitoring market trends and leveraging data, you’ll implement optimal brand strategies to boost consumer engagement and grow market share.

Key Responsibilities:



• Manage brand planning for a dedicated portfolio • Oversee brand P&L; for sustainable growth • Lead innovation strategy and execution plans • Develop omni-channel creative with agency partners • Analyze competitive performance and consumer insights

Requirements: • MBA or equivalent business degree • 5+ years marketing experience in CPG/FMCG • Proficiency in data analytics and consumer insights • Robust knowledge of digital and social media • Excellent communication and collaboration skills

Shape Bayer’s brand future through innovation, strategic planning, and compelling consumer connections. #J-18808-Ljbffr

📌 Strategic Brand Manager at Bayer (Winnipeg)
🏢 Bayer CropScience
📍 Winnipeg