JOB TYPE: Full-Time

LOCATION: Remote / Work From Home

COMPENSATION: Competitive, based on experience

THE ROLE:

Do you enjoy helping businesses grow through search and paid digital media? Are you comfortable owning SEO, Google Ads, and paid social campaigns from strategy through execution and reporting?

Web Sharx is a fast-paced digital agency working with both B2B and B2C clients across industries. We are looking for an experienced Digital Marketing Specialist who can lead SEO, SEM, and paid social initiatives, including emerging search strategies such as AI-driven search optimization and Generative Engine Optimization (GEO), while collaborating closely with designers, developers, and account teams to drive measurable results.

RESPONSIBILITIES:

- Develop, execute, and optimize SEO, Google Ads, and paid social strategies across Meta (Facebook/Instagram), TikTok and LinkedIn
- Perform keyword research, competitive analysis, and technical SEO audits
- Optimize content and site structure for emerging AI-powered search experiences, including generative search results and large language model discovery (GEO / AI SEO)
- Build, manage, and optimize paid campaigns (using Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager) with a focus on lead generation and ROI
- Manage Google Business Profiles, local directory citations and external backlink strategies
- Experience using tools such as Semrush & Moz to guide strategy and reporting




- Create explicit dashboards and performance reports for internal teams and presentations to clients
- Collaborate with designers, developers, and account services teams to align marketing and website initiatives
- Communicate proactively with clients, incorporating feedback and providing regular updates internally and externally

REQUIREMENTS AND QUALIFICATIONS:

- 5+ years of hands-on experience in SEO, SEM, and paid social marketing
- Google Analytics (GA4) and Google Ads certifications
- Proven experience with Meta Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager
- Completed a business or technology degree at an educational institution
- Experience working with WordPress and content management systems
- Experienced with mobile-responsive and cross-browser designs
- Comfortable analyzing data and translating insights into action
- Strong written, verbal, and presentation skills, including client-facing communication
- Experience working with B2B or B2C clients is an asset
- Interest in digital marketing, technology, and continuous learning

WHY WORK AT WEB SHARX:

- Fully remote role with flexibility
- Opportunity to own campaigns and make a real impact on client growth
- Collaborative team environment with exposure to multiple industries
- Room for growth in your role and responsibilities as the agency continues to scale

📌 Digital Marketing (SEO/SEM/Social) Specialist (Toronto)
🏢 Websharx
📍 Toronto