Job Summary

Autorama is seeking an energetic, organized, and customer-focused Appointment Coordinator / Receptionist to join our dealership team.

This is a customer-facing role that combines appointment coordination, lead follow-up, reception, and dealership administrative duties. The successful candidate will be responsible for communicating with prospective and existing customers, following up on inquiries, booking showroom appointments, maintaining accurate CRM records, and providing a professional first impression to customers visiting the dealership.

We are looking for someone who is comfortable on the phone, confident communicating with customers, organized with follow-up, and motivated by achieving appointment and customer-service goals.

Responsibilities

- Respond to incoming customer inquiries by phone, email, text, and online lead sources
- Contact prospective customers and follow up on dealership leads
- Schedule and confirm showroom appointments for the sales team
- Follow up with customers who have missed or cancelled appointments and work to reschedule them
- Maintain consistent follow-up with customers who have expressed interest in purchasing a vehicle
- Accurately record customer interactions, appointments, and follow-up activity in the dealership CRM
- Work closely with the sales team to ensure appointments and customer information are properly communicated
- Answer and direct incoming dealership phone calls
- Greet customers and visitors professionally upon arrival
- Assist customers in connecting with the appropriate salesperson or department
- Perform general dealership administrative and reception duties
- Maintain an organized and professional front reception area
- Assist management and the sales department with day-to-day administrative tasks as required

Experience & Qualifications




- Previous automotive dealership experience is strongly preferred
- Previous experience as a BDC Representative, Appointment Coordinator, Receptionist, Sales Coordinator, Customer Service Representative, or similar dealership position is an asset
- Experience handling internet leads and customer follow-up within an automotive dealership is highly preferred
- Experience using an automotive CRM or dealership management system is an asset
- Strong telephone communication and customer service skills
- Comfortable making outbound calls and following up consistently with prospective customers
- Ability to confidently encourage customers to schedule and attend dealership appointments
- Strong organizational skills and attention to detail
- Ability to manage multiple customers, appointments, calls, and administrative responsibilities simultaneously
- Professional and friendly demeanor when dealing with customers in person and over the phone
- Reliable, punctual, and able to work effectively in a rapid-paced dealership environment
- Strong written and verbal English communication skills

What We're Looking For The ideal candidate understands that successful appointment coordination involves more than simply answering the phone. You should be comfortable actively working leads, building rapport with customers, overcoming basic objections, maintaining consistent follow-up, and converting customer inquiries into showroom appointments. We are looking for someone who is personable and welcoming enough to represent Autorama at the front desk, while also being proactive and results-oriented when working dealership leads.

If you have previous automotive dealership experience and enjoy communicating with customers, organizing appointments, and helping a sales team succeed, we encourage you to apply.

Pay: $18.00-$20.00 per hour

Work Location: In person

📌 Appointment Coordinator (North York)
🏢 AUTORAMA
📍 North York