Who you are

- The ideal candidate is a strong marketing operator—organized, proactive, detail-oriented, and comfortable managing multiple moving pieces

- You know how to take a campaign brief, build the execution plan, drive it forward, and ensure nothing falls through the cracks

- 3–5+ years of experience in B2B campaign marketing, demand generation, marketing operations, digital marketing, or a related discipline
- SaaS experience strongly preferred

- Demonstrated experience executing multi-channel marketing campaigns from planning through launch, follow-up, and measurement

- Strong project management and organizational skills with exceptional attention to detail

- Experience managing webinars, virtual events, or similar digital marketing programs

- Hands-on experience with marketing automation, CRM, webinar, CMS, or campaign management platforms

- Experience with platforms such as HubSpot, Marketo, Pardot, Salesforce, Zoom Webinar, ON24, or similar tools preferred

- Ability to quickly learn new marketing technologies, platforms, and workflows

- Strong written communication and cross-functional collaboration skills

- Analytical mindset with the ability to understand campaign performance and identify opportunities for improvement

- Ability to manage multiple campaigns and competing deadlines in a fast-paced environment

- Bachelor's degree in Marketing, Communications, Business, or a related field preferred

What the job involves

- The Campaign Marketing Specialist is responsible for bringing integrated marketing campaigns to life—from initial brief through launch, execution, follow-up, and reporting
- In this role, you'll own the day-to-day execution and orchestration of marketing campaigns, ensuring the right inputs, assets, systems, and stakeholders co me together to deliver high-quality programs on time

- You'll partner closely with Product Marketing, Demand Generation, Events, Creative, Revenue Operations, and other cross-functional teams to translate campaign strategy into coordinated execution across email, landing pages, webinars, virtual events, and other digital touchpoints

- Campaign Development &
- Execution:

- Manage the end-to-end execution of integrated marketing campaigns, translating campaign briefs into clear timelines, deliverables, dependencies, and launch plans

- Coordinate campaign execution across email, landing pages, forms, webinars, digital assets, and other campaign touchpoints





- Partner with Product Marketing and Demand Generation to ensure campaign strategy, audience, messaging, offers, and calls to action are effectively translated into execution

- Coordinate with Creative, Content, Revenue Operations, Events, and other partners to ensure required campaign inputs and assets are delivered on schedule

- Maintain campaign calendars, project plans, deadlines, asset requirements, and campaign documentation

- Proactively identify risks, missing inputs, and dependencies and drive them toward resolution

- Conduct campaign QA to ensure messaging, links, forms, tracking, segmentation, and assets are accurate and launch-ready

- Webinar &

- Virtual Event Execution:

- Own the operational execution of marketing webinars and virtual events from initial setup through post-event follow-up

- Set up webinar platforms, registration pages, confirmation communications, reminder emails, and attendee workflows

- Own operational coordination with webinar speakers, including scheduling, communications, asset collection, rehearsals, technical preparation, and day-of logistics, while partnering with Product Marketing on content and messaging

- Coordinate presentation materials and other webinar assets to ensure speakers and internal stakeholders are prepared for the event

- Manage live webinar execution, including technical setup, speaker support, recording, and attendee experience

- Coordinate post-event activities including recordings, on-demand assets, follow-up communications, and lead handoff

- Partner with the Events team on integrated campaigns supporting in-person events, while the Events team owns onsite and physical event logistics

- Email &

- Digital Campaign Execution:

- Build, schedule, test, QA, and deploy campaign emails across prospect and customer audiences

- Build and maintain campaign landing pages, forms, and supporting digital assets

- Support nurture programs and automated campaign journeys that engage prospects and customers throughout the buyer and customer lifecycle

- Partner with Revenue Operations on audience segmentation,



campaign tracking, lead routing, and data quality

- Apply email deliverability, privacy, tracking, and campaign governance best practices

- Develop increasing proficiency in marketing automation platforms and identify opportunities to make campaign execution more scalable and efficient

- Campaign Performance &

- Optimization:

- Monitor campaign performance across email, landing pages, webinars, virtual events, and other campaign touchpoints

- Track key metrics including registrations, attendance, engagement, conversions, and campaign responses

- Conduct A/B testing and identify opportunities to improve campaign performance

- Partner with Demand Generation to evaluate campaign results and translate performance into actionable recommendations

- Document campaign learnings and apply them to improve future execution

- Collaboration &

- Operational Excellence:

- Serve as a central execution partner across marketing campaigns, ensuring stakeholders have clear visibility into timelines, requirements, dependencies, and status

- Establish repeatable processes, templates, and workflows that improve campaign consistency and speed to market

- Partner closely with the Events team to coordinate campaign promotion and communications for in-person programs and events

- Stay current on campaign marketing, marketing automation, webinar, and digital marketing best practices and identify opportunities to improve how Modern Campus executes campaigns

- What Success Looks Like:
- Campaigns move from brief to market efficiently, accurately, and on schedule

- Campaign execution is consistent and coordinated across channels, with clear timelines, ownership, and dependencies

- Webinars and virtual events are executed seamlessly from setup and speaker coordination through live execution and post-event follow-up

- Campaign assets, audience segmentation, tracking, lead routing, and follow-up are accurate and launch-ready

- Cross-functional partners have transparent visibility into campaign status, requirements, risks, and next steps

- Campaign performance is captured consistently, with learnings applied to improve future programs

- Campaign processes become increasingly repeatable, scalable, and efficient, improving Marketing's overall speed and quality of execution

Benefits

- Private stock options

- Medical and dental insurance

- Collaborative work environment

📌 Campaign Marketing Specialist (Canada)
🏢 Modern Campus
📍 Canada