Content Strategy Specialist – 20 Month Contract Purpose: Planning, creating, and managing digital and traditional content to meet business goals and user needs blending strategic thinking and hands-on content work.

Responsibilities Include: Content Strategy Define and drive the content strategy for the Trudell Animal Health business brand and across the AEROKAT*, AERODAWG* and AEROHIPPUS* product brands experience

Craft explicit, purposeful, and on-brand content that supports Trudell Animal Health’s mission to improve global animal respiratory health

Lead UX content strategy for product initiatives, owning end-to-end content execution across all channels

Use research and data to validate content decisions and advocate for user needs and clarity

Create and manage effective use of keywords, search trends and user behavior through SEO

Create ad content and visuals for all platforms including blog posts, whitepapers, etc. across all customer touchpoints

Mentor content creators and cross-functional teammates on best practices in UX writing and content design

Establish and lead content workflows and processes across all Trudell Animal Health connected teams Marketing Collaborate with internal department members, Customer Success, Finance, Regulatory, Engineering and agencies to create exemplary, user-centered experiences at every entry point

Facilitate posting, engagement and audience growth on all platforms including but not limited to TikTok, Facebook, Instagram, YouTube, Google and LinkedIn

Collaborate on paid search marketing implementing best practices on multiple platforms





Collaborate on testing to optimize conversions on campaigns using methods such as multivariate and A/B testing

Create monthly reports on content and social metrics, communicate results and provide solutions to improve outcomes

Collaborate with the team to explore opportunities to further marketing reach and use digital channels and social media creatively engaging customers, industry influencers and followers Health and Safety Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

QUALIFICATIONS University Degree, College Diploma or Certificate in Marketing, Business, or a related field

5+ years of experience in content design, UX writing and strategy

Strong storytelling skills to communicate complex medical concepts in simple-to-understand terms to influence stakeholders

Expertise in UX Content creation and SEO, and how digital marketing impacts consumer behavior

Understanding and experience with media tools, e.g. SEMRUSH, Figma, Google AdWords and Analytics, Hootsuite, Sprout Social or Meet Edgar, Canva, etc.

Familiarity with digital marketing reporting, and using data to drive business decisions

Experience developing and executing A/B tests, analyzing and translating data into business and consumer insights

Experience with multivariate testing experience is an asset

Experience using software to expedite social community building

Proficiency with social platforms, specifically TikTok, Meta and LinkedIn

Good research skills

Experience developing taxonomies and information architectures supporting intuitive navigation and content discovery and working with digital/media asset management systems an asset

📌 Content Strategy Specialist - 20 Month Contract (London)
🏢 Trudell Medical International
📍 London