Apples & Oranges Marketing · Remote (Canada) · Contract · 10–25 hrs/week · $25-$30/hr

We're looking for an experienced, hands-on Paid Media Specialist to run paid social across several client accounts on contract. Meta (Facebook and Instagram) is the core of this role — you'll own campaigns end to end, from strategy and audience planning through building, budgeting, testing, and reporting. You'll partner with our content and design team to turn creative into ads that actually perform, and you'll keep a close eye on spend and results so every client's budget works as hard as it can.

Our client mix is roughly 60% e-commerce, 20% professional-services lead generation (think lawyers and accountants), and 20% local brick-and-mortar lead generation (think birthday party venues and toy shops) — so you'll need to move comfortably between selling products and driving leads. This is a role for a seasoned media buyer who can look at a client's goals and their numbers, decide what to do, and then go do it.

What you'll do

- Plan, build, and manage Meta ad campaigns (Facebook and Instagram) across the full funnel — prospecting, retargeting, and conversion — for multiple clients
- Set and manage budgets, bids, and pacing, and reallocate spend toward what's working
- Build and refine audiences: custom, lookalike, interest, and retargeting segments
- Run structured creative testing — hooks, formats, and angles — and partner with our design and content team on ad creative
- Set up and troubleshoot tracking: Meta Pixel, Conversions API, events, and catalog/energetic ads where relevant
- Assist on Google Ads campaigns (Search, Performance Max, and retargeting) as a secondary channel for clients who need it
- Monitor performance daily and optimize toward each client's goals (ROAS, CPA, leads, or sales)
- Build clear, honest performance reports — what happened, why, and what you'd do next
- Research competitors, offers, and seasonal angles, and translate them into campaign strategy
- Keep tasks, budgets,



and deadlines organized in our project management tools and collaborate with the team through an approvals-based workflow

What we're looking for
- 6–8 years of hands-on paid media experience, with a track record of driving measurable results
- Agency experience is required — you've managed paid budgets for multiple clients and brand voices at once and thrive in that workplace
- Experience across a client mix like ours: solid e-commerce/DTC background (the majority of your work), plus lead-generation experience for qualified services (lawyers, accountants, and similar) and for local brick-and-mortar businesses (venues, shops, and the like)
- Deep expertise in Meta Ads Manager — building, structuring, and optimizing campaigns is second nature
- Comfortable with Meta tracking and attribution: Pixel, Conversions API, events, and troubleshooting when data looks off
- Working knowledge of Google Ads (Search and Performance Max) to run it as a secondary channel
- Strategic thinker who can build a paid plan from a client's goals and budget, not just execute a brief
- Strong analytical skills — you're comfortable in the data and can explain performance clearly to non-marketers
- Understands how creative drives paid performance and can brief and collaborate with a design/content team
- Organized and self-directed, with an eye for detail and a habit of watching spend closely
- Comfortable working in project management tools (Asana, Airtable, or similar) to stay on top of budgets and deadlines across clients

The details
- Fully remote, open to candidates across Canada
- 10–25 hours per week
- $25–$30/hour, based on an assessment of work quality
- Contract position

About us

Apples & Oranges is a marketing agency that helps mission-driven brands grow — Fair Trade makers, ethical e-commerce shops, and purpose-led small businesses. We run social media, email marketing, content, and paid advertising for a roster of clients who care as much about their story as their sales. We're a small, collaborative team, and the work is genuinely varied: no two clients (or days) look the same.

📌 Contract Paid Media Specialist (Canada)
🏢 Apples u0026 Oranges Analytics and Marketing
📍 Canada