Digital Marketing Executive

Company: Desi Mandi Group

Industry: Grocery Retail and E-commerce

Job Overview

Desi Mandi is seeking a creative and results-driven Digital Marketing Executive to manage and grow the digital presence of our grocery stores across Burlington, Hamilton, Oakville, and other future locations.

The successful candidate will develop promotional campaigns, manage social media accounts, advertise weekly specials, create engaging content, support online sales, and improve customer engagement. This role requires a strong understanding of local digital marketing, grocery retail promotions, multicultural audiences, and performance analysis.

Key Responsibilities

- Develop and execute digital marketing strategies for all Desi Mandi locations.
- Plan and promote weekly grocery specials, seasonal campaigns, store openings, cultural festivals, and community events.
- Manage Desi Mandi’s social media accounts, including Instagram, Facebook, TikTok, YouTube, and Google Business Profiles.
- Create engaging content such as promotional posts, reels, short videos, product highlights, recipes, and in-store announcements.
- Design digital flyers, banners, posters, social media graphics, and other promotional materials.
- Manage paid advertising campaigns through Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
- Develop location-based advertising campaigns targeting customers near each Desi Mandi store.
- Maintain consistent branding, pricing, contact details, store hours, and promotional messaging across all platforms.
- Update and optimize the company website, product pages, online promotions, and store information.
- Apply SEO and local SEO practices to improve the visibility of Desi Mandi locations in online searches.
- Manage Google Business Profiles,



respond professionally to customer reviews, and ensure store information is accurate.
- Coordinate with store managers to collect product details, pricing, photographs, videos, and information about upcoming promotions.
- Work with suppliers and brands on sponsored promotions, product launches, and co-marketing opportunities.
- Support email, SMS, and WhatsApp marketing campaigns for customer promotions and announcements.
- Monitor competitor pricing, promotions, advertising strategies, and social media activity.
- Track website traffic, advertising results, customer engagement, leads, and online sales using Google Analytics and other reporting tools.
- Prepare regular performance reports showing advertising costs, customer reach, engagement, conversions, and return on investment.
- Ensure that all advertisements display accurate prices, dates, product information, disclaimers, and promotional conditions.
- Visit Desi Mandi locations when required to capture content and coordinate marketing activities.

Qualifications
- Diploma or degree in Marketing, Digital Marketing, Communications, Business, or a related field.
- Previous experience in digital marketing, preferably in grocery retail, food, restaurants, e-commerce, or consumer products.
- Experience managing Facebook, Instagram, TikTok, YouTube, and Google Business Profiles.
- Working knowledge of Google Ads, Meta Ads Manager,



Google Analytics, SEO, and local SEO.
- Ability to create professional graphics and promotional content using Adobe Photoshop, Adobe Creative Suite, Canva, or similar tools.
- Experience creating and editing short-form videos and social media reels.
- Familiarity with WordPress or other website content-management platforms.
- Basic knowledge of HTML and CSS is considered an asset.
- Experience with email, SMS, or WhatsApp marketing tools is an asset.
- Solid written and verbal communication skills.
- Excellent attention to detail, particularly when advertising product prices and promotional dates.
- Ability to manage marketing requirements for multiple store locations and meet strict deadlines.
- Understanding of South Asian grocery products, cultural festivals, and multicultural communities is a strong asset.
- Punjabi, Hindi, Urdu, or another South Asian language is considered an asset.
- Must be proactive, organized, creative, and comfortable working in a fast-paced retail environment.
- Ability to travel between Desi Mandi locations when required.

What We Offer
- Opportunity to manage marketing for a growing multi-location grocery retail group.
- Creative freedom to develop campaigns and introduce new marketing ideas.
- Exposure to retail advertising, e-commerce, brand partnerships, and community marketing.
- Supportive and collaborative working environment.
- Opportunities for professional development and career growth.

Join Desi Mandi and help us strengthen our connection with customers, promote our stores, and grow our brand across digital platforms. Pay: $36,000.00-$52,000.00 per year

Benefits

- Casual dress
- On-site parking

Work Location: In person

📌 Digital Marketing Executive (Oakville)
🏢 DESI MANDI
📍 Oakville