Role Overview

We are hiring a Health Content & Social Manager to own our brand voice, content strategy, and organic social presence across multiple marketing channels.

This is a hands-on execution role for someone who is passionate about health, longevity, and consumer wellness and has a strong understanding of U.S. DTC brands and consumers. The ideal candidate is an exceptional direct-response copywriter , experienced content creator, and social media marketer with strong creative taste and a sharp eye for brand and design.

You should be someone who actively studies social media content and understands what makes content engaging, relevant, and effective.

Type: Full time

Salary: $4,300 USD/month

Schedule: U.S. business hours

Key Responsibilities

- Own and maintain the brand voice across social media, website, email, SMS, landing pages, and marketing materials.
- Manage organic social strategy, content calendars, and publishing across Instagram and TikTok.
- Create engaging health, wellness, and educational content designed for U.S. consumers.
- Write compelling direct-response copy for social media, email, SMS, landing pages, marketing campaigns, product launches, and customer communications.
- Stay highly engaged with social media trends, formats, creators, and emerging content styles, particularly across Instagram and TikTok.
- Study and analyze high-performing social and short-form video content to identify creative concepts, hooks, formats, and opportunities for the brand.
- Create and support short-form video and UGC-style content from concept through execution.
- Turn high-performing organic content and UGC into paid creative concepts.
- Maintain a high standard of brand consistency and creative quality across content and marketing assets.
- Collaborate with designers,



editors, and marketing teams to produce high-quality, on-brand content.
- Support email and SMS content strategy alongside external agencies.
- Manage community engagement, comments, direct messages, and creator communications.
- Use AI tools as part of day-to-day workflows for research, ideation, copywriting, content development, and marketing execution.

Requirements

- Resume in English.
- Native or near-native English proficiency, with exceptional written communication skills and command of English.
- 3+ years of experience in content marketing, social media, copywriting, or brand marketing.
- Demonstrated experience working with U.S.-based DTC eCommerce brands (MANDATORY).
- Experience creating content for U.S. health, wellness, longevity, supplements, telehealth, or consumer health brands (MANDATORY).
- Strong understanding of the U.S. health consumer and the ability to create content and messaging that resonates with that audience.
- Strong direct-response copywriting experience across social media, email, landing pages, SMS, and digital marketing campaigns.
- Hands-on experience managing Instagram and TikTok content from strategy through execution.
- Experience creating short-form video and UGC-style content, with a strong understanding of what makes social-first video content perform.
- Experience developing content calendars and managing organic social media growth.
- Strong understanding of brand voice, storytelling, visual branding, and direct-response marketing.
- Strong creative taste and visual eye , with the ability to evaluate content, design, and creative assets for brand consistency, quality, and overall aesthetic.
- AI-native and comfortable using AI tools daily for research, ideation, copywriting, content creation, and marketing workflows.

📌 Health Content & Social Manager (Canada)
🏢 Simera
📍 Canada