Who you are

- The ideal candidate is comfortable working through ambiguity, meticulous in their attention to detail, self-motivated, resourceful, and capable of thriving in a fast-paced environment

- This role is best suited for those energized by fast-paced environments, excited to build in a high-growth setting, and deeply motivated by our mission at Function

- If you're looking for meaningful challenges, dynamic work, and the opportunity to make a real impact, we’d love to meet you

- 6+ years of lifecycle/CRM marketing experience, ideally at a high-growth e-commerce or subscription consumer brand

- Hands-on expertise in Iterable (or a comparable ESP such as Braze or Klaviyo) — journey building, segmentation, dynamic content, and deliverability
- A proven track record of building lifecycle programs from scratch and scaling them into meaningful revenue drivers

- Strong analytical skills: you define your own KPIs, design clean experiments, and turn data into decisions
- An excellent cross-functional collaborator who moves fast with product, creative, and data partners

- Comfort with AI-assisted content workflows and a bias toward automating repeatable work

- Passion for health, wellness, and Function’s mission of empowering people to live 100 healthy years

- Nice to have: Iterable Catalog experience, supplement or health e-commerce background, basic HTML email skills, and familiarity with SQL or product analytics tools

- We are looking for a proactive, skilled, and forward-thinking individual to join our team and help shape the future of our services

- If you are a highly motivated and experienced individual who is passionate about using technology to improve people’s lives, we would love to hear from you

What the job involves





- We are seeking a creative and passionate Lifecycle Marketing Manager to join our team and own lifecycle marketing for SuppCo, Function’s supplement tracking and optimization platform

- You will work with our Growth, Creative, and SuppCo product teams to build SuppCo’s lifecycle automation foundation from the ground up — designing the messaging journeys that turn new users into engaged, loyal members and power SuppCo’s growth into a leading e-commerce brand

- As an early member of our team, your contributions will play a critical role in shaping the future of our member experience as we scale from currently thousands of members to millions

- Own SuppCo’s lifecycle marketing end to end — strategy, execution, and reporting across email, push, and in-app messaging

- Build SuppCo’s lifecycle automation foundation from the ground up: onboarding, engagement, conversion, replenishment, and winback journeys in Iterable

- Leverage Iterable Catalog to match SuppCo’s product feed to member stacks and deliver personalized supplement recommendations at scale

- Partner with the Growth creative team and our AI-assisted content engine to brief, refine, and ship on-brand campaigns at high velocity

- Define and track lifecycle KPIs — activation, repeat purchase rate, LTV, and churn — and run a disciplined experimentation program against them

- Collaborate with SuppCo product and Function Lifecycle teams to connect SuppCo journeys with the broader Function member experience

- Provide lifecycle support for new launches that touch SuppCo, including credits, family plans, and add-on offerings

- Your dedication to these responsibilities will directly contribute to the success of our platform and the satisfaction of our users

Advantages

- Choose your own holidays
- 401k Match

- Health Insurance

📌 Lifecycle Marketing Manager (Canada)
🏢 Function
📍 Canada