Join Manulife as a Marketing Communications Expert and enhance advisor engagement through strategic email governance in Waterloo, Ontario. Lead content creation while utilizing Salesforce Marketing Cloud to execute impactful communications. This role offers a unique chance to support B2B marketing within the insurance sector.
You’ll take charge of the advisor newsletter and web portal communications, ensuring high-quality, timely messaging that aligns with business objectives. Foster cooperative relationships to streamline processes and ensure message clarity across channels. Key Responsibilities:
- Establish email governance for advisor communications
- Manage newsletter operations with a focus on quality
- Write regulatory and product-focused email content
- Utilize Salesforce Marketing Cloud for deployment
- Analyze communication effectiveness and iterate strategies Requirements:
- Experience in financial services or B2B marketing
- Proficient in using email marketing platforms
- Strong editing and writing talents
- Excellent organizational abilities
- Capability to adapt content across various channels Harness your marketing communication skills and thrive within Manulife's dynamic team.