Transform marketing insights at Air Transat as a Marketing Data Scientist, utilizing your analytics skills for impactful decision-making across global campaigns. Engage with a energetic team dedicated to excellence in customer experience. In this vital role, you will define measurement frameworks, develop experiments, and analyze performance data to drive better marketing investments.

Collaborating closely with cross-functional teams, you will tackle complex questions related to campaign performance and demand generation. Your recommendations will enable strategic decisions that propel the airline's success. Key Responsibilities:

- Develop comprehensive measurement plans for campaigns
- Implement and analyze Test & Learn experiments




- Optimize marketing investment using advanced methodologies
- Deliver deep insights on performance and customer trends
- Automate reporting and enhance data integration Requirements:
- Bachelor’s degree in Analytics or related discipline
- At least 5 years in data science or marketing analytics
- Strong statistical expertise and experience with MMM
- Skilled in Python and SQL for data automation
- Bilingual in French and English for seamless communication Leverage your expertise to shape the future of marketing at Air Transat and contribute to its success.

📌 Marketing Data Scientist Position (Montreal)
🏢 Transat Tours Canada
📍 Montreal