About the Role

? Before you begin, please make sure you have at least 10 uninterrupted minutes to read through this carefully and thoroughly.

We are looking for a TikTok Shop Growth Lead to fully own and scale our TikTok Shop channel.

MyMagicHealer is a fast-growing skin healing brand with a highly creator-driven business. We have already sold 75,000+ units through TikTok Shop with essentially one hero SKU, proving that there is strong demand and significant room to scale.

We are not looking for someone to build the channel from zero. The foundation is already there. We are looking for an exceptional operator who can take what is already working, identify the biggest growth opportunities, and take TikTok Shop to the next level.

This is not a role for someone who simply manages tasks, posts content, or coordinates creators.

This role exists to drive GMV, build a scalable creator engine, identify what is working, scale it quickly, and turn TikTok Shop into one of the company's largest revenue and customer acquisition channels.

You will have the opportunity to work with:

- An existing creator and affiliate ecosystem
- A proven hero product
- Strong customer demand
- Existing TikTok Shop momentum
- A team ready to execute
- Significant ownership over the strategy and direction of the channel

You will be responsible for the commercial growth of TikTok Shop from strategy through execution, with a explicit mandate: build on the momentum we already have and dramatically scale it. What You Will Own?

TikTok Shop has already proven its potential, but it is not growing as quickly as it could because it does not yet have one exceptional owner fully accountable for the channel.

We need someone who wakes up thinking about:

- How do we increase TikTok Shop GMV?
- How do we activate more revenue-producing creators?
- How do we turn more affiliates into consistent sellers?
- Which creators, products, offers, hooks, and campaigns are driving the most revenue?
- What should we scale?
- What should we stop?
- Where is the next major growth opportunity?
- How do we create more winning content?
- How do we increase GMV per creator?
- How do we make TikTok Shop a more efficient customer acquisition channel?
- What systems need to be built so growth becomes predictable?

Your job is to answer these questions and turn the answers into execution.

Your Mission

Own and grow TikTok Shop into a predictable, scalable, and profitable growth channel.

You will be responsible for:

- TikTok Shop growth strategy
- Monthly GMV growth
- Affiliate and creator growth
- Creator recruitment
- Creator activation
- Creator retention and reactivation
- Increasing creator content volume
- Increasing revenue per creator
- Creative strategy
- Identifying winning hooks and concepts
- Offers and promotions
- Product strategy
- Campaign execution
- GMV Max and paid amplification
- Performance analysis
- Weekly growth planning
- Team leadership
- Testing and optimization
- Identifying and removing growth bottlenecks
- Scaling winning initiatives quickly

What Success Looks Like

Six months after joining, we expect:

- TikTok Shop revenue to be significantly higher
- A clear path toward making TikTok Shop one of our largest growth channels
- A predictable TikTok Shop growth engine
- Significantly more revenue-producing creators
- Higher GMV per active creator
- Higher creator activation rates




- More creators consistently producing content
- Higher volume of high-performing creator content
- Faster identification of winning hooks, concepts, products, and offers
- A clear system for scaling winning content
- Improved customer acquisition efficiency
- Stronger profitability as GMV scales
- Increased brand awareness through creator distribution
- A clear weekly operating system for TikTok Shop growth
- A team that knows exactly what its priorities and KPIs are
- Strong ownership of the channel without requiring CEO involvement in day-to-day growth decisions

Key Outcomes

Grow TikTok Shop GMV

You will own the strategy and execution required to significantly increase monthly TikTok Shop revenue.

- Build the growth roadmap
- Prioritize the highest-leverage initiatives
- Set monthly and weekly GMV targets
- Analyze performance against targets
- Determine why growth is or is not happening
- Rapidly adjust strategy based on data
- Scale what works
- Stop what doesn't
- Continuously find new growth opportunities

Build a Scalable Creator Engine

Recruiting creators is not enough.

We care about building a system that consistently produces revenue-generating creators.

You will improve

- Creator recruitment
- Creator outreach
- Creator onboarding
- Creator activation
- Creator content volume
- Creator productivity
- Creator retention
- Creator reactivation
- GMV generated per creator
- Percentage of creators generating sales
- Identification of high-potential creators
- Relationships with top-performing creators
- Systems for turning recent creators into productive affiliates faster

Increase Winning Content Volume

You will develop a systematic way to identify, communicate, test, and scale:

- Winning hooks
- Winning creative concepts
- Winning creator profiles
- Winning product angles
- Winning messaging
- Winning offers
- Winning campaigns
- Winning formats
- Winning use cases
- Winning customer pain points

You will work closely with creators and the team to turn performance insights into better content.

You should be able to quickly determine:

- What deserves more resources
- What needs another iteration
- What should be scaled immediately
- What should be cut

Improve TikTok Shop Efficiency

Growth must make economic sense.

- GMV
- Month-over-month growth
- Creator-attributed GMV
- GMV per creator
- Creator commissions
- GMV Max performance
- Promotions and discounts
- Customer acquisition costs
- Contribution margin
- Product economics
- Campaign profitability

We are not looking for vanity GMV. We are looking for profitable, scalable growth. Lead the TikTok Shop Growth Team

You will create clear priorities and accountability across everyone contributing to TikTok Shop.

You will be expected to:

- Set weekly growth priorities
- Establish clear KPIs
- Assign ownership
- Review weekly performance
- Identify bottlenecks
- Make decisions quickly
- Remove underperforming initiatives
- Double down on what works
- Hold internal team members accountable
- Hold external partners accountable




- Provide creators with clear direction based on performance data
- Make sure everyone understands what matters most
- Keep the team focused on outcomes rather than activity

What We Are Looking For Person Who Has:

- Have meaningful hands-on TikTok Shop experience
- Have personally contributed to measurable TikTok Shop revenue growth
- Can clearly show what the business was doing before you and what happened after you took ownership
- Understand TikTok Shop beyond organic social media
- Understand affiliate and creator growth deeply
- Know how to recruit creators at scale
- Know how to turn recruited creators into revenue-producing creators
- Understand how to manage and grow top-performing affiliates
- Understand creative strategy and why certain content converts
- Can identify patterns across winning content
- Can turn performance insights into creator briefs and concepts
- Can analyze performance data and make decisions quickly
- Understand unit economics
- Know how to manage GMV, ROAS, CAC, commissions, and promotions
- Think commercially, not just creatively
- Move quickly
- Test aggressively
- Know when to scale and when to cut
- Take full ownership of outcomes
- Can lead people and external partners
- Are highly resourceful
- Can build systems, not just complete tasks
- Can prioritize the highest-leverage opportunities
- Do not need constant direction
- Have a strong desire to grow personally and professionally

The Type of Person Who Will Thrive Here

- Outcome-oriented: You care about the result, not just completing the task.
- Highly accountable: You take ownership when performance is below target.
- Fast: You don't spend weeks debating something that can be tested in days.
- Data-driven: You use numbers to understand what is happening and where to focus.
- Resourceful: You figure things out instead of waiting for perfect instructions.
- Commercially minded: You understand that views and followers only matter if they contribute to business growth.
- Growth obsessed: You constantly look for the next leverage point.
- Strategic: You can identify the few things that will create the biggest result.
- Hands-on: You are willing to get into the details when necessary.
- Curious: You constantly study TikTok Shop, creators, competitors, and emerging opportunities.
- Decisive: You can make decisions without needing perfect information.
- A strong leader: You can drive a team toward a measurable result and hold people accountable.

Non-Negotiables

This role is likely not a fit if:

- You have no meaningful TikTok Shop experience
- You cannot show measurable revenue results you personally contributed to
- Your experience is primarily organic social media rather than commerce
- You focus mainly on views, followers, and engagement
- You talk about activities rather than business outcomes
- You need constant direction
- You wait to be told what to do
- You are slow to execute
- You avoid accountability
- You blame the algorithm, creators, agencies, or external factors for poor performance
- You are uncomfortable with numbers
- You do not understand unit economics
- You are task-oriented rather than outcome-oriented
- You struggle to prioritize
- You cannot make decisions from data
- You do not have a strong desire to grow
- You are uncomfortable leading or holding others accountable
- You are satisfied maintaining a channel instead of finding ways to scale it

📌 Tiktok Shop Growth Lead (Canada)
🏢 MyMagicHealer
📍 Canada