About Thornwell Media

Thornwell Media is a growing marketing company built to support ambitious brands, service businesses, and affiliated companies across multiple industries and markets.

We bring together performance advertising, content, creative production, social media, SEO, reputation management, public relations, automation, and marketing technology within one coordinated operating model.

Our work goes beyond launching campaigns. We build the systems, teams, reporting, and execution required to generate demand, improve visibility, strengthen public trust, and help businesses scale efficiently.

As Thornwell Media grows, the company will continue expanding its work across both affiliated businesses and external clients throughout North America.

About The Role

Thornwell Media is hiring a Vice President of Marketing Operations to build, lead, and scale a high-output marketing organization across multiple brands, client accounts, industries, and geographic markets.

This role is designed for an experienced marketing operator who understands how to lead complex marketing delivery across several businesses at the same time.

You will be responsible for creating the structure behind the work: how campaigns are planned, teams are organized, content is produced, budgets are controlled, approvals are managed, performance is measured, and clients receive consistent results.

The successful candidate will oversee marketing for affiliated companies while helping develop Thornwell Media into a scalable external agency serving clients across North America.

This is not a conventional marketing-manager position. We are looking for a senior leader who can manage strategy and execution across paid media, content, social media, SEO, reputation, PR, creative production, reporting, automation, and client delivery.

What You Will Lead The Vice President Of Marketing Operations Will Oversee

- Marketing execution across internal brands and external client accounts
- Paid media across Google, Meta, LinkedIn, YouTube, TikTok, and other relevant platforms
- Social media strategy, publishing, content calendars, and community activity
- Video, design, copywriting, photography, and creative-production workflows
- SEO, local SEO, landing pages, citations, backlinks, and Google Business Profiles
- Review generation, reputation management, and negative-review response strategy
- Public relations, awards, media coverage, podcasts, events, and thought leadership
- Campaign reporting, dashboards, attribution, KPIs, budgets, and profitability
- Remote, offshore, freelance, local, and project-based marketing resources
- AI, automation, software, and marketing technology
- Quality control, brand consistency, client communication, and delivery standards

Key Responsibilities
- Design and implement the marketing operating model used across brands and client accounts
- Create transparent workflows for campaign planning, production, approvals, publishing, reporting, and quality assurance
- Establish consistent standards for creative work, brand messaging, campaign execution, and client delivery
- Lead paid-media strategy, budget allocation, lead generation, retargeting, conversion tracking, and ongoing optimization
- Improve lead quality, conversion performance, cost efficiency, and campaign accountability
- Oversee social media, content, video, design, SEO, reputation management, PR, and brand-building initiatives
- Build scalable systems for improving local search rankings, reviews, public visibility,



and trust across multiple cities and service areas
- Partner with technology, development, CRM, analytics, automation, website, and AI teams to improve tracking, attribution, reporting, and workflow efficiency
- Introduce tools and automation that increase marketing output while reducing unnecessary cost and manual work
- Manage designers, editors, writers, media buyers, SEO specialists, social media staff, reporting resources, PR support, and administrative team members
- Coordinate local creators, videographers, photographers, influencers, podcast teams, event partners, and other external resources
- Build dashboards covering ad spend, leads, lead quality, conversions, SEO, reviews, content production, PR, client delivery, productivity, and profitability
- Manage priorities across multiple companies, executives, clients, campaigns, and deadlines
- Hire, train, coach, evaluate, and hold marketing team members accountable
- Ensure work is completed on time and meets the required brand, creative, messaging, and performance standards
- Develop scalable client-service processes that support the growth of Thornwell Media as an external agency
- Identify delivery problems, performance gaps, weak team members, inefficient spending, and process failures before they affect results
- Provide leadership with clear reporting on performance, risks, budgets, team capacity, and recommended next steps

Required Experience

- Minimum 10 years of progressive marketing experience
- At least 5 of those years must have been in a senior marketing leadership role, such as Vice President of Marketing, Head of Marketing, Marketing Director, Head of Growth, Agency Operations Director, or a comparable position
- Senior leadership experience must include direct responsibility for marketing strategy, budgets, team performance, operational execution, and measurable business results
- Experience overseeing marketing across multiple brands, clients, business units, or companies simultaneously
- Agency experience is strongly preferred
- Experience managing remote, offshore, freelance, global, or project-based teams
- Strong paid-media experience across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok, retargeting, funnels, landing pages, and conversion tracking
- Strong understanding of campaign performance, attribution, lead quality, customer acquisition, and budget optimization
- Strong SEO and local SEO experience, including Google Business Profiles, citations, reviews, backlinks, content strategy, landing pages, and ranking improvement
- Experience with reputation management, review generation, negative-review response, PR, media, awards, rankings, podcasts, events, and brand credibility
- Strong understanding of brand positioning, messaging, creative direction, public image, and client perception
- Experience partnering with CTOs, developers, CRM teams, website teams, automation resources, analytics teams, and technology vendors
- Strong experience using AI, automation, and software to increase output, reduce cost, improve reporting, and strengthen execution
- Experience managing marketing budgets, campaign KPIs, team productivity, client delivery, and profitability




- Experience building processes, reporting structures, approval systems, and quality-control standards
- Strong leadership, communication, organization, and accountability skills
- Ability to operate effectively in a fast-moving, founder-led environment
- Ontario or GTA-based candidates are preferred
- Ability to attend leadership meetings, client meetings, shoots, events, and major launches in Vaughan when required

The Person We Are Looking For You are a marketing operator who can think strategically while also building the systems required to execute.

You know how to manage multiple brands, clients, campaigns, and teams without losing control of quality, cost, or deadlines.

You are comfortable combining local talent, offshore resources, freelancers, agencies, software, AI, and automation into one coordinated delivery model.

You do not judge marketing success by activity alone. You focus on qualified leads, conversion, visibility, trust, reputation, client outcomes, brand strength, cost control, and long-term business value.

You are able to identify weak execution quickly, bring structure to disorganized teams, and hold people accountable without becoming dependent on constant involvement in every task.

You can communicate clearly with founders, executives, clients, technical teams, creative teams, and performance marketers.

Most importantly, you are capable of turning a collection of marketing activities into a disciplined and scalable marketing operation.

What Success Looks Like

- Marketing work across brands and clients is organized, consistent, and delivered on time
- Paid campaigns produce measurable, high-quality results within controlled budgets
- Reporting provides clear visibility into spend, leads, conversions, performance, and profitability
- SEO, local visibility, reviews, and public reputation improve across targeted markets
- Creative output meets brand and quality standards
- Teams have clear responsibilities, deadlines, processes, and accountability
- Offshore, freelance, and internal resources are used effectively
- AI and automation improve speed, output, reporting, and cost efficiency
- Client accounts are managed professionally and consistently
- Marketing delivery can scale without quality or control declining
- Leadership receives clear recommendations rather than disconnected data
- Thornwell Media develops into a credible, high-performing agency serving both affiliated companies and external clients

Compensation Base Salary: C$160,000 Performance Bonus: Up to C$60,000

Total Compensation: Up to C$220,000

Bonus Eligibility May Be Based On

- Marketing execution and delivery
- Qualified lead generation
- Paid-media efficiency and conversion performance
- SEO and local visibility improvement
- Reputation and review growth
- PR, awards, media coverage, and brand recognition
- Team productivity and accountability
- Client satisfaction and delivery quality
- Budget and cost control
- Agency revenue and profitability
- Successful development of scalable marketing systems

Work Environment This position offers a hybrid work arrangement.

In-person attendance in Vaughan will be required when needed for leadership planning, client meetings, campaign launches, brand strategy, shoots, events, and other important company initiatives.

This is a high-growth leadership opportunity for someone who can help build Thornwell Media into a serious marketing organization operating across multiple brands, industries, clients, teams, and markets.

📌 VP of Marketing Operations (Vaughan)
🏢 Thornwell Media
📍 Vaughan