The Role

The Digital Strategist is an intermediate role responsible for developing and implementing digital tactics for our clients. Reporting to the Digital Director, the Digital Strategist will be responsible for translating client business requirements into digital insights and solutions. Your expertise in a variety of digital channels and platforms, combined with your strategic thinking and analytical abilities, will drive our clients' online success.

What you will do…

- Develop and execute comprehensive digital marketing tactics that align with clients' goals and objectives.
- Bring a broad understanding of digital channels and platforms (e.g., web, email, search, and social media) and how they work to reach target audiences effectively.
- Optimize and monitor digital campaigns, leveraging analytics tools and data-driven insights to measure performance, identify opportunities, and make data-informed recommendations.
- Collaborate with creative teams to develop engaging digital content, including website copy, social media posts, ad banners, and landing pages.
- Provide support on website design, user experience (UX), and conversion rate optimization (CRO) to drive online conversions and lead generation.
- Present digital tactics, campaign plans, and performance reports to clients and internal stakeholders, demonstrating the value and impact of digital initiatives.
- Build strong client relationships by offering proactive insights, guidance, and recommendations on digital marketing strategies.
- Work closely with cross-functional teams, such as account managers, designers, developers, and content creators, to ensure seamless execution and delivery of digital projects.
- Stay updated with emerging digital trends, technologies, and best practices to ensure clients remain at the forefront of the industry.





Who you will be…

- A robust team player with a desire to work in a highly collaborative environment.
- 3-6 years’ experience in an agency role (or equivalent communications role) with a focus on digital solutioning or strategy
- Experience with pulling insights from analytics tools for the web (i.e. Google Analytics), email, and social media channels is a must.
- Consider yourself a digital native, with a curiosity for new technologies and how they can be applied to marketing and have experience managing traditional mediums.
- In-depth knowledge of digital marketing channels, platforms, and tools, including utilizing analytics to pull performance data and content management systems to update websites.
- Strong communication and presentation skills, with the ability to convey complex concepts and strategies in a clear and concise manner.
- Strong time management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Excellent problem-solving abilities to develop innovative and effective digital tactics.
- Proficient in Microsoft Office, Teams, Outlook, and general productivity software.
- Post-secondary education in marketing/advertising an asset.

The salary range for this position is $70,000 - $84,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.





McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

Notice: Online Hiring Scams

Please be aware that individuals not associated with McCann Canada have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.

McCann Canada will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area.

📌 Digital Strategist (Toronto)
🏢 McCann Canada
📍 Toronto