OverviewAs a Senior Planner at Spark you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skill set includes deep analytical skills, math proficiency, significant creativity, a solid understanding of consumer behavior, strong negotiation skills and outstanding attention to detail.ResponsibilitiesGather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needsDevelop a firm understanding of marketing objectives and strategies, the human–product relationship and human–media relationshipDevelop understanding of client’s business and competitive landscapeAssist in developing budget allocations across media resulting in strategic and effective media plansPresent plans to the client brand group, with assistance of more senior media teamClearly communicate media objectives, strategies and executional guidelines to execution teamsWork closely with agency partnersMaintain strong relationships with media suppliers and stay abreast of market conditionsCampaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaignsUtilization and knowledge of syndicated media, research,



and other data resourcesTake an active role in client education of the evolution of the media landscapeActive participation in internal and external status meetingsDevelop/assist with development of POVSActive participant in the overall financial process – responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadlineQualificationsBachelor's degree; degree or concentrationin advertising, marketing, business administration, and communications preferred+3 years in a Media Strategy roleStrong written and verbal communication and presentation skillsDemonstrated experience in negotiatingAble to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressureDemonstrated critical thinking and problem‑solving abilitiesStrong analytical abilities & proficiency in mathAbility to effectively utilize media research and reporting resourcesTechnical proficiency, particularly with media systems and MS Excel, Word and PowerPointAdditional InformationSpark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracting world‑class talent and serving as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.SalaryThe salary range for this position is $50K-$60K CAD per year. Compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications.#J-18808-Ljbffr

📌 Senior Media Planner - C$50,000 - C$60,000 A Year (Winnipeg)
🏢 Spark
📍 Winnipeg