27 Aug
|
Science & Humans
|
Mississauga
27 Aug
Science & Humans
Mississauga
Location: Mississauga, ON (Hybrid – 3 days onsite per week)Employment Type: Full-timeCompensation: CA$160,000 – CA$180,000About Science & HumansScience & Humans is Canada's largest hormone health platform, providing scientifically proven solutions, products, and personalized treatment plans across hormone health, aging, longevity, and sexual wellness. With over 50,000 satisfied customers, we are building an end-to-end digital experience that empowers individuals to take control of their health and well-being.We're seeking a visionary and execution-driven Head of Marketing and Growth to lead our brand's expansion across Canada and into current markets.Position OverviewThe Head of Marketing and Growth will own and drive the full marketing funnel — from brand awareness to customer acquisition, engagement, and retention. You will lead the strategy and execution of both digital and offline marketing efforts, overseeing performance marketing, content strategy, influencer/affiliate campaigns, and brand positioning, while collaborating closely with product, sales, and medical operations.Your mission: accelerate revenue growth, deepen consumer trust, and scale our presence as a leading hormone health and longevity platform in North America.Key ResponsibilitiesDevelop and execute a scalable growth strategy that aligns with business objectives. Prioritize high-ROI channels to drive user acquisition, retention, and LTV.Build and manage a high-performing marketing team across performance, content, lifecycle, and brand marketing. Lead cross-functional alignment with sales, product, and operations.Performance Marketing:Own and optimize paid acquisition channels (Meta, Google, TikTok, etc.). Drive CAC efficiency and budget allocation decisions using data.Brand Development:Refine and evolve the S&H; brand identity to reinforce leadership in hormone health and longevity. Lead storytelling and creative direction.Oversee educational content and SEO efforts to increase organic traffic and position S&H; as a thought leader in health, wellness,
and aging.Partnerships & Influencers:Expand affiliate, influencer, and partner networks to support trust and distribution in the healthcare and wellness ecosystem.Analytics & Reporting:Define KPIs, build dashboards, and implement data-driven marketing operations to evaluate and optimize campaign performance.Qualifications5+ years of experience in marketing, growth, or demand generation, preferably in healthtech, D2C wellness, or digital healthProven leadership experience in scaling customer acquisition in a high-growth environmentDeep knowledge of digital performance marketing, SEO, email/lifecycle marketing, and analytics tools (e.G., GA4, HubSpot, Mixpanel, Meta Ads, Google Ads)Strong understanding of brand marketing and content strategy in regulated health or wellness categoriesExperience with customer journey mapping, A/B testing, and CROExceptional communication, storytelling, and team management skillsComfortable working in a fast-paced, entrepreneurial environmentPassion for healthcare innovation, longevity, and consumer wellnessNice to HaveExperience marketing regulated products or services (Rx, diagnostics, telehealth, etc.)Experience scaling subscription-based or recurring revenue modelsExposure to Canadian healthcare landscape or digital clinicsWhy Join Science & Humans?Be at the forefront of personalized hormone health and longevity medicineWork with passionate experts redefining how people age and thriveHybrid flexibility with a collaborative cultureCompetitive salary + performance-based incentivesEmployee wellness benefits and perksOpportunity to shape a high-growth company's next chapterCommitment to InclusionScience & Humans is committed to providing a respectful, inclusive workplace where everyone can succeed. Accommodations are available throughout the recruitment process upon request.Recruitment Process NoticeAs part of our recruitment process, we may use artificial intelligence tools to assist in the review of applications, helping identify candidates whose qualifications align with this role.We thank all applicants for their interest. Only those selected for an interview will be contacted.#J-18808-Ljbffr
📌 Head Of Marketing And Growth - C$160,000 - C$180,000 A Year (Mississauga)
🏢 Science & Humans
📍 Mississauga