We’re looking for a strategic Lifecycle Growth Manager to be the architect of noissue’s global growth engine. This role sits at the intersection of our website and our B2B partnerships, focused on one goal: guiding customers as they scale from their first order to high-volume partnership.You won't just be managing a tech stack; you’ll be building an "agentic" system where AI and automation drive performance, retention, and personalization. You are the bridge between our data and our customers, ensuring that even as we automate at scale, the human element of the noissue brand remains at the center of every interaction.Why this Role ExistsAs we grow globally, we need someone who can:Master the Full Lifecycle : Design a unified journey that follows the customer from their very first click to a long-term partnership. You’ll ensure that sign-ups, data enrichment, and ongoing communications work together as one system that feels personal even at scale.Bridge the gapbetween our self-serve e-commerce site and our dedicated B2B teams so no customer gets lost in the shuffle.Speak the language of our customers, from e-Commerce and Retail brands to Foodservice owners (whether they own a small burger joint or a large chain of coffee shops).Scale through Agentic Innovation : Build and deploy AI agents and LLM-driven tools to automate the repetitive - from data cleaning to content generation - while designing workflows that scale our growth without losing the human touch.Drive Performance : Partner with the Performance Marketing team to ensure our site experience and lifecycle flows maximize ROAS and LTV.Keep us "AI-ready" but human : Constantly look for ways to use new technology to make the customer journey feel more intuitive and the internal team more efficient.What You’ll OwnCapture Strategy : Own the "top of the funnel" identification experience, managing how we capture sign-ups across landing pages.Data Enrichment : Build the systems that turn an email address into a detailed business profile. You’ll use AI and third‑party tools to enrich accounts with industry, size, and intent data as soon as they land in our database.Routing & Hand‑offs :



Design the logic that decides where a lead goes next - whether they are passed into an automated flow or flagged for a high‑touch hand-off to our Account Management team.Customer Personalization : Manage and optimize our database to create a personalized experience across all stages of the customer lifecycle.Segmentation : Build segments based on customer behavior, industry, and purchase history to ensure the right message reaches the right person at the right time.3. Automated Flows & CampaignsJourney Mapping : Design, build, and maintain workflows across email and SMS, by striking a balance between automated onboarding flows and a human one‑on‑one communication.Campaign Execution : Lead the execution of recurring email campaigns, product launches, and seasonal promotions.4. Performance & AnalyticsMetrics : Monitor and optimize key KPIs across e‑Commerce (CVR, AOV, LTV) and Lifecycle health (account elevation and retention rates).Reporting : Translate complex data from various platforms into clear, actionable growth strategies for the leadership team.Brand & Performance : Work closely with the Brand and Performance teams to ensure our lifecycle messaging matches our latest campaigns and branding.Customer Success & Sales Coordination : Partner with Customer Success & Sales teams to track how accounts move through the funnel and ensure a smooth hand‑off for high‑value leads.6. AI & Marketing AutomationWorkflow Innovation : Experiment with LLMs and AI‑driven tools to automate repetitive tasks, from drafting flows to analyzing large sets of customer feedback.Tool Building : A curiosity for building "low‑code" or AI‑powered internal tools (e.G., custom GPTs for lead scoring or data‑cleaning scripts) to make our marketing efforts more efficient.Qualifications & SkillsCustomer‑Centric :



You understand customer motivations and you invest in relationships by providing value for long‑term results.CRM Expert : Deep experience with HubSpot or another CRM tool is a must. You should be comfortable navigating its automation, reporting, and CRM functions.Analytical Mindset : You are obsessed with attribution, incrementality, and the "why" behind the numbers. Experience with GA4 and BI tools is crucial.AI‑Fluent : You have a practical understanding of how to work with AI. You don’t just use it for basic prompts; you know how to build it into your workflow to solve problems and scale your output.The Automation Edge : Proficiency in n8n, Zapier, or similar. You should be comfortable building "if this, then that" logic across multiple apps.Proven Track Record : 4‑6+ years in e‑Commerce or Growth Marketing, ideally in a B2B/SMB setting.Finally, Who You AreYou’re someone who instinctively thinks about the person on the other side of the screen. You go beyond “leads” and “users” - you see small business owners, entrepreneurs, and brand makers.You understand the customer journey from both a creative and a technical perspective. You notice when a brand is ready to scale, and you have the technical toolkit to build the "pipes" that make that growth possible.Crucially, you know that while automation is key to scale, human connection is at the heart of our brand; you have the intuition to know when a customer needs an automated flow and when they need a real‑world, high‑touch human connection.You are driven by high-scale ambition. You aren’t just looking to manage a system; you want to play a pivotal role in building a category‑defining, global brand.In short: you bring empathy, analytical thinking, and reliability - a powerful mix that makes our customer journey feel both human and well‑run.Pay & Compensation PackageAnnual base salary of $90,000-$110,000 CADThree weeks of paid annual leaveExtended health insuranceCompany‑provided laptopPlease send resumes to [email protected]. We look forward to hearing from you and will be in touch if we believe your experience aligns with the role.#J-18808-Ljbffr

📌 Lifecyle Growth Manager - C$90,000 - C$110,000 A Year (Winnipeg)
🏢 Noissue
📍 Winnipeg