Director of Marketing Operations Business PartnerThe Director of Marketing Operations Business Partner defines and leads the marketing operating model to accelerate pipeline growth, execution excellence, and deliver performance insights. This role serves as a strategic partner across Revenue Operations, Sales Technology, Data, and Marketing leadership, guiding the design of scalable processes, measurement frameworks, and systems that align marketing execution with business objectives. Reporting to the VP, this role translates business objectives into operational capabilities and business requirements. This role influences the roadmap direction, and ensures operational readiness and adoption of marketing capabilities that enable teams to execute effectively. This critical role acts as the operational bridge between Marketing strategy and execution, ensuring programs are measurable, scalable, and aligned to pipeline growth.Based out of Canada or the United States (In Provinces & States we can hire legally), this role will report into the Vice President, Revenue Strategy & Operations.Strategy & Operating ModelDesign and oversee the implementation of the marketing operations strategy aligned to revenue and demand prioritiesEstablish campaign governance, planning cadence, and execution standardsDesign scalable lifecycle processes across demand, field, and customer marketingPartner with Marketing leadership on annual planning, segmentation strategy, and program prioritizationTechnology & Data PartnershipPartner with Sales Technology, RevOps, and Data teams to shape the marketing technology roadmapTranslate strategic business objectives and operational needs into use cases that guide platform decisions and drive measurable impact.Influence architecture, integrations, and data design to enable lifecycle execution and measurementDrive marketing readiness for new capabilities including process design, rollout, and adoption to maximize impactEstablish frameworks for campaign structure, tracking, and data standards to enable reliable reporting and attributionTranslate strategic initiatives into operational and platform requirements that support marketing transformationProcess, Measurement & ExecutionDefine KPIs across funnel, pipeline creation, conversion, velocity, and ROIEstablish attribution approach and performance frameworksDeliver executive insights that inform investment decisions, planning and performance optimizationStandardize campaign intake, build, QA, and launch processesImprove lead management, scoring, routing, and lifecycle governanceDrive automation and operational efficiencyLeadershipLead, develop, and evolve the Marketing Operations and analytics team by setting transparent expectations, providing coaching and feedback, managing performance, and fostering an inclusive, collaborative environment aligned with organizational goals.Define priorities, operating rhythms, and ways of working for the functionPartner cross functionally to align GTM planning and executionAct as strategic advisor to Marketing leadershipWhat You'll Need15+ years in Marketing or Revenue Operations in SaaS environmentExperience building and scaling marketing operating models in growth stage companiesProven experience influencing cross functional strategy and roadmapsStrong understanding of funnel management, lifecycle design,



and attributionExperience supporting planning, forecasting, and pipeline strategyExpertise in lead scoring, ABM architecture, and performance measurementExperience leading teams and driving operational transformationExecutive communication and stakeholder alignment skillsFamiliarity with Salesforce, marketing automation platforms, intent platforms (e.G., 6sense), conversation intelligence, and BI toolsInclusive Leadership: Builds inclusive, cohesive teams which apply diversity to achieve common goalsPlay to Win: Capably delivers results through others, is good at establishing clear direction, helping others achieve their best workLong Range Planning: Identifies key issues and relationships relevant to achieving a long-range goal or vision; Builds an integrated plan for course of action to accomplish this visionEnablement: Challenges and supports others to create results but also develop new capabilities. Successfully develops the capacity and capability of team and individuals on the teamWho You AreTenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.Curious. You are always learning and seeking ways to make things better.Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.Senior Account ExecutiveWe're looking for a Senior Account Executive to help us develop and close new business with small-to-large sized companies in a variety of exciting industries. You will work in a fast paced sales environment selling Hootsuite and our partner ecosystem solutions to prospective customers. You will leverage your sales skills and experience to inform our customers of the benefits and value of Hootsuite solutions and manage the end to end sales process. You will also manage the sales process, helping our customers choose Hootsuite as their Social Media Management partner. While working remotely or in a hybrid work arrangement, a blend of virtual (in accordance with Hootsuite's distributed workforce strategy), and in Hootsuite's Vancouver office, you will report to the Manager, Sales.What You'll DoSuccessfully acquire new Hootsuite customers in order to achieve individual quota targets, both with leads that come in through the demand gen channel, and through outbound efforts into whitespace accounts to create new customer interestPrepare, organize, structure your sales processes from value creation to negotiation and closing.Consult with businesses to understand the product fit and recommend / sell Hootsuite solutions that align with their unique needs and overall goals on socialLean on internal subject matter experts to provide customer value from the prospecting stage all the way to completion of sale.Develop rapport with customers by proactively providing insightful market information and solutions to customers that showcase maximum benefits from Hootsuite productsExhibit passion for customer success by understanding the product-market fit and applying this towards problem solving for your customers' unique needsProactively seek out market information in order to effectively develop rapport with customers.Provide day to day support to team members on challenges or issuesPerform other related duties as required.What You'll Need3-5 years of B2B sales experience OR 3+ years of lead generation/business development representative experience (experience in software considered an asset); proven ability toachieve or exceed assigned quotas.Ability to focus on client business value, return on investment, and customer solutions (not features-focused selling).Experience crafting sales strategies for your vertical/territory and building/executing on your account plans/territory plans.Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding.Commitment to Results: Consistently achieving results, demonstrating high performance and challenging self and others to deliver results.Customer Focus: Demonstrates a desire to proactively help and serve internal/external customers meet their needs.Negotiation: Successfully obtains commitment to a solution or idea, while maintaining integrity and relationships.Perseverance: Pursues everything with energy, drive, and a need to finish—doesn't give up.Who You AreTenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.Curious. You are always learning and seeking ways to make things better.Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.Guiding PrinciplesStep Up: Show the world what it looks like to live and work by these guiding principles. #StepUpOne Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMeCustomer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessedGo Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgilePlay to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcusesNeighbours & Allies: Give back to our communities and be an ally. #SocialForGood #AlliesCanada Pay Range For This Role: $140,700—$197,100 CADUS Pay Range For This Role: $153,800—$215,400 USDUse of AI in HiringHootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and / or summarizing interview feedback. All final hiring decisions are made by human decision-makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our Careers Privacy Policy.Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.#J-18808-Ljbffr

📌 Director, Marketing Operations Business Partner - C$140,700 - C$197,100 A Year (Toronto)
🏢 Hootsuite
📍 Toronto