About eState PlannereState Planner is on a mission to improve estate planning for Canadians by empowering professionals with modern, intuitive tools.Our platform helps legal and financial professionals deliver a more client-focused experience while improving efficiency and accuracy. Built with deep domain expertise, eState Planner combines intelligent, rule-based technology with a user-friendly interface to support the drafting of both simple and complex estate plans.About the roleWe’re looking for a hands‑on and strategicMarketing Managerto help us shape how eState Planner is positioned and trusted, and create demand as we continue to grow. This is a demand creation role focused on content, community, events, and partnerships — not paid acquisition.You’ll own how we show up to our audiences and play a key role in both expanding into new markets and reinforcing our presence in existing ones. You’ll work closely with our VP of Growth and collaborate with Sales and Customer Experience.This is a highly cross‑functional role with real ownership and impact.What you’ll doDrive demand across new and existing marketsBuild and execute initiatives to increase awareness and pipeline across new and existing marketsStrengthen our presence and engagement within our current market while supporting expansion into new audiencesIdentify opportunities to improve top‑of‑funnel performance beyond paid channelsContent & brandOwn and execute our content strategy (website, social, thought leadership, partnerships)Create and repurpose high‑quality content that educates, builds trust,



and reinforces our position in the marketHelp evolve our brand and ensure consistency across all channelsCommunity, events, and audience engagementHelp build and grow a community of legal and financial professionals around eState PlannerPlan and execute events (virtual and in‑person) and manage our presence at industry conferencesDevelop partnerships and co‑marketing initiatives to expand reach and credibilityTurn community and event engagement into pipeline in collaboration with SalesCross‑functional collaborationPartner with Sales (BDRs/AEs) to support outbound efforts with messaging and assetsCollaborate with the VP of Growth on campaign alignment and insightsWhat we’re looking for2–5 years of experience in marketing, ideally in SaaS or a startup environmentExperience indemand generation, content, or brand‑focused rolesStrong sense of ownership with a bias for action and a “get things done” mindsetStrong writing, storytelling, and messaging skillsAbility to think strategically and execute independentlyComfortable operating in a fast‑paced, ambiguous environmentInterest in legal, financial services, or legaltech is a plusCompensation & BenefitsBase salary:$65,000 – $85,000 CADFully remote role with flexibilityWhy join usOwn a critical part of our growth across both existing and current marketsWork closely with leadership across Growth, Sales, and CXBuild and shape our brand in a category that’s ready for changeHigh autonomy with real impact on company growthOur commitmenteState Planner is an equal opportunity employer. We believe diverse teams build better companies and are committed to creating an inclusive environment for all.#J-18808-Ljbffr

📌 Marketing Manager (Content, Brand & Community) - C$65,000 - C$85,000 A Year - Remote (Winnipeg)
🏢 eState Planner
📍 Winnipeg