Digital Marketing ManagerDepartment:10-895 - Marketing - MarketingEmployment Type:Permanent - Full TimeLocation:Canada - RemoteDescriptionWhy Join DAZN Bet?At DAZN Bet, we are opening up the world of betting and gaming for our customers—delivering an interactive, accessible, and social experience. As part of the DAZN ecosystem, we combine live sport streaming with innovative betting products, creating a unique platform for fans across multiple regulated markets.We are committed to providing a safe and responsible betting environment while delivering best-in-class entertainment experiences. This is a unique opportunity to play a key role in launching and scaling our brand in Canada, shaping how we connect with sports fans in a fast-growing market.You will be responsible for driving customer acquisition and engagement through data-driven digital marketing strategies, ensuring strong brand awareness and conversion performance across all channels.Salary Range: £65,000 - £75,000This role can be based in Toronto Remote. The internal job title is Digital Marketing ManagerWhat You'll Be Doing:Define and execute the digital marketing strategy for Canada, aligned with overall business and brand objectivesPlan and deliver multi-channel campaigns across SEO, PPC, Paid Social, Affiliate Marketing, Display, and EmailDrive customer acquisition, engagement, and conversion through performance-led marketing initiativesManage and optimise paid media campaigns, ensuring efficient budget allocation and strong ROIOwn and evolve the SEO strategy, partnering with content and technical teams to improve organic performanceCollaborate with CRM, content, and design teams to deliver engaging, localised marketing campaignsUse data and analytics to optimise campaigns, improve conversion rates,



and drive personalisation strategiesWork closely with internal and external stakeholders to identify consumer trends and refine value propositionsBuild strong cross-functional relationships across DAZN and DAZN Bet to unlock current revenue opportunitiesMonitor market and regulatory trends to ensure compliance and identify growth opportunitiesEnsure all marketing activity aligns with Responsible Gaming principlesWhat You'll Bring:3+ years’ experience in digital marketing, ideally within sports, entertainment, or gaming/bettingStrong background in performance marketing and paid mediaProven ability to drive customer acquisition and revenue growth through digital channelsDeep understanding of consumer behaviour, particularly sports fansExperience managing multi-channel campaigns across paid and organic channelsStrong analytical mindset with the ability to interpret data and optimise performanceComfortable operating at both strategic and executional levels with high attention to detailPassion for sport, with a strong understanding of fan engagement across multiple sportsExperience working in regulated markets (e.G., gambling) is advantageousExcellent communication skills with a detail-oriented approachAbility to thrive in a fast-paced, dynamic, and international environmentBenefitsBenefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for versatile working, and access to our internal speaker series and events.#J-18808-Ljbffr

📌 Digital Marketing Manager - £65,000 - £75,000 A Year - Remote (Winnipeg)
🏢 DAZN Bet
📍 Winnipeg