Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.Bounteous is seeking a Lead Strategist, Loyalty & CRM to own and drive strategic outcomes across complex client engagements. In this role, you will operate as a trusted advisor and day-to-day strategic lead, guiding clients through the full engagement lifecycle, from discovery and workshop facilitation through ongoing program optimization and measurement. You bring a sharp analytical mindset and the ability to translate data and consumer insights into loyalty and CRM strategies that deliver measurable results.The Lead Strategist, Loyalty & CRM reports to the VP, Loyalty Strategy and works in close collaboration with Product, Creative, Technology, and Analytics & Insights teams to bridge strategic vision with flawless execution across the full client engagement lifecycle.Information Security ResponsibilitiesPromote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocolsIdentify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assetsUnderstand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive informationRole and ResponsibilitiesEngagement Leadership & StrategyLead complex loyalty and CRM engagements end-to-end: own outcomes, drive progress, and operate with minor senior-level supervisionFacilitate client strategic workshops, guiding stakeholders to a shared vision, objectives and action planServe as the trusted advisor and primary strategic partner to client teams building credibility through expertise, consistency, and resultsDevelop and manage engagement roadmaps aligned to client goals,



proactively identifying risks and trade‑offs to maximize valueProgram Design & PerformanceDesign and refine loyalty strategies from initial concept through deployment and ongoing optimizationLeverage deep expertise in retention marketing, customer segmentation, lifecycle marketing, and customer engagement strategyDefine and own CRM and Loyalty KPIs, building measurement frameworks and benchmarking performance against competitive standardsApply an insight-driven approach, partnering closely with analytics teams to explore data, surface opportunities, and translate findings into actionable strategiesBuild business cases and clear articulation of value to client stakeholdersContinuously optimize end-to-end customer experiences based on consumer insights and program performance dataMarTech & Platform ExpertiseLeverage deep knowledge of CRM platforms, marketing automation tools, and MarTech ecosystems to make strategic recommendations grounded in platform capabilities and feasibilityUnderstand client-level data schemas and apply user-level segmentation and targeting to drive personalization and engagementStay ahead of emerging technologies, platform updates, and industry trends and bring forward‑thinking recommendations that push programs furtherCollaboration & ContributionChampion account innovation to bring new thinking, emerging technologies, and creative solutions that push the boundaries of what’s possible for clientsCollaborate cross‑functionally with Analytics & Insights, Creative, Solutions Engineering, and Customer Success teams to ensure seamless delivery and strong client outcomesContribute to the evolution of Bounteous’ Loyalty & CRM practice through participation in internal initiatives and knowledge‑sharingDemonstrated curiosity and willingness to learn, adopt, and apply emerging AI tools and technologies within loyalty and CRM strategy workContribute to Bounteous internal AI learning culture by sharing knowledge, best practices, and use cases across the teamPreferred Qualifications8+ years of progressive experience in Loyalty Strategy, CRM, or growth marketing with a proven track record of owning and delivering complex engagementsDemonstrated ability to lead client engagements independently,



owning outcomes and operating with minimal senior oversightStrong workshop facilitation skills. Able to lead clients through discovery, ideation, and strategic planning sessions with confidence and clarityExperience using or actively exploring AI‑powered marketing tools, automation platforms, or generative AI applications to improve campaign performance, personalization, or client outcomesDeep expertise in retention marketing, customer segmentation, lifecycle strategy, and loyalty program design from discovery through ongoing optimizationInsight‑driven analytical mindset. Ability to partner with analytics teams, direct data exploration, and translate consumer insights into clear strategic directionKnowledge of CRM platforms, marketing automation tools, and MarTech ecosystem. Able to evaluate capabilities and make recommendations grounded in feasibilityProven ability to define KPIs, build measurement frameworks, and quantify ROI in ways that resonate with clientsExcellent written and verbal communication skills. Able to craft clear narratives and present compelling recommendations to client teamsCollaborative, team‑first mindset with a demonstrated ability to work cross‑functionally and contribute to a high‑performing team cultureEntrepreneurial spirit and comfort navigating ambiguity in a energetic, fast‑moving environmentA genuine passion for innovation. Curious demeanor, always looking for smarter ways to serve clients and push programs forward$115,000 - $150,000 a yearIndividual pay is determined by many factors, including experience, relevant education or training, and organizational needs. The mid‑range to maximum of the salary range is generally reserved for individuals who are highly experienced in the role.We invite you to stay connected with us by subscribing to our monthly job openings alert here.Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.For employment opportunities based in Canada: Bounteous is an equal opportunity employer. In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to Bounteous. We welcome applications from all qualified candidates. Must be legally eligible to work in Canada.#LI-Remote#J-18808-Ljbffr

📌 Lead Strategist, Crm & Loyalty - $115,000 - $150,000 A Year - Remote (Winnipeg)
🏢 Bounteous
📍 Winnipeg