OverviewEntity:WELL Health Technologies Corp.Position Title:Sr. AI Enabled Content/Growth StrategistSalary Range:$95,000 - $115,000 CAD per annumJob Class:Full TimeWork Location:Vancouver, BC (preferred) or Toronto, ONAbout the Company:WELL Health is modernizing healthcare by making it more proactive, preventative, and patient centered. We support clinicians with best-in-class digital tools while helping patients access trusted health information and continuous care. Preventative healthcare and longevity are central to our long-term mission. As we expand in this space, we are investing in thoughtful, research-driven communication that builds trust and drives meaningful engagement with consumers. This role will directly shape how audiences understand and engage with their health.Position Summary:The Sr. AI Enabled Content/Growth Strategist is a senior individual contributor responsible for developing and executing WELL Health’s organic content and lifecycle growth strategy. This role blends healthcare research and expert-level writing, direct-to-consumer storytelling, lifecycle and CRM communication strategy, organic go-to-market strategy, and AI-enabled research and content workflows. You will both develop strategy and personally produce high-quality content, ensuring it supports acquisition, engagement, trust, and long-term customer relationships. This is not a pure content role and not a paid media role. It is a strategic organic growth role grounded in credibility, measurable impact, and AI-enabled productivity.What you will be doingOrganic Growth & Content StrategyDevelop and refine WELL Health’s organic content strategy aligned with marketing objectivesIdentify market opportunities, search demand, and content gaps using AI-assisted analysisDefine how content supports each stage of the funnel: awareness, consideration, conversion, and retentionPartner with internal teams to align messaging with priority initiativesContribute to experimentation frameworks to continuously improve performanceResearch & Content DevelopmentConduct research on preventative healthcare, longevity, and related topicsUse AI-assisted research workflows to synthesize medical literature and credible sourcesTranslate complex health topics into explicit,



responsible consumer educationWrite high-quality long-form and short-form contentMaintain rigorous standards around accuracy, citations, and healthcare claimsLifecycle & CRM CommunicationDesign lifecycle communication programs including onboarding and lead nurture sequencesDefine messaging and content sequencing across the customer journeyCollaborate with internal teams to deploy, measure, and optimize programsContent & Engagement StrategyBalance in-depth healthcare education with accessible, engaging contentMaintain a consistent and trusted direct-to-consumer voiceBuild scalable AI-supported workflows to increase content output without sacrificing qualityPerformance & OptimizationMeasure how content contributes to organic traffic, engagement, conversion, and retentionUse performance data and AI-assisted analysis to refine strategy and messagingAlign content KPIs with broader marketing and business objectivesAI-Enabled Strategy & Workflow DevelopmentUse advanced AI tools (e.G., ChatGPT, Claude, Perplexity) to accelerate research, analysis, and content creationDesign workflows that increase strategic output and content velocityExplore multiple strategic hypotheses and messaging frameworks quicklyApply strong editorial judgment and fact-checking to all AI-assisted outputsWhat Success Looks Like (First 3–4 Months)A clearly defined organic content strategy is establishedLifecycle communication programs are launchedResearch-driven content is producing measurable engagementEarly contributions to acquisition and retention performance are visibleStrong collaboration across marketing, clinical, and leadership teamsGreater consistency in WELL Health’s consumer voiceYou have5+ years in content strategy, communications,



or organic growth rolesStrong ability to independently research and produce high-quality written contentDemonstrated use of AI tools (e.G., ChatGPT, Claude, Perplexity) for research and strategic workStrong prompt writing and AI workflow development skillsExperience working in regulated industriesUnderstanding of acquisition and lifecycle marketingExperience collaborating with cross-functional teamsPreferredExperience in preventative healthcare, healthcare, or longevityExperience building lifecycle communication programsThe successful candidateThinks of systems, funnels, and lifecycle journeysBalances analytical rigor with accessible storytellingWrites with clarity, precision, and empathyExercises strong editorial judgmentOperates independently with accountability and ownershipUses AI tools proactively to expand impact and productivityIs motivated by improving health outcomes for CanadiansThe salary for this position falls within a defined range and will be determined based on several factors, including the candidate’s experience, qualifications, skills, and the needs of the organization. At WELL, we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.WELL is committed to fostering a diverse, inclusive, and accessible workplace. We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and lived experience. We strive to create an environment where differences are valued and contribute to our collective success – this is the WELL Way.This recruitment process uses automated tools, including artificial intelligence, to help review applications. Qualified human decision-makers review these results and make all final hiring decisions.WELL has been independently certified as a Great Place to Work by the Great Place to Work Institute Canada. This recognition reflects our commitment to building a workplace culture rooted in trust, inclusivity, and employee well-being. It also aligns with our Healthy Place to Work pillar and the priorities outlined in our Sustainability Impact Report.Want to read more about us:https://stories.Well.Company/#J-18808-Ljbffr

📌 Sr. Ai Enabled Content/Growth Strategist - C$95,000 - C$115,000 A Year (Winnipeg)
🏢 WELL Health Technologies
📍 Winnipeg