50,000+ athletes. 22+ markets. 600+ weekly games. Two countries. One mission: prove that athletic dreams don't have expiration dates.Brodie League is more than a basketball league, it's a community. As one of North America's fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, qualified-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.BRL Studio® is the creative engine behind Brodie Rec. League, the world's largest adult recreational basketball organization. Led by Executive Creative Director Shane Stirling, we operate at the intersection of sport, art, and culture. We're building a 24-person studio that moves fast, thinks differently, and makes work that matters.ROLE OVERVIEWThe Brand Communications Director is the architect of Brodie's corporate voice & strategic narrative across earned, owned & paid channels. Reporting to Shane Stirling, Executive Creative Director, you'll serve as the primary liaison between Brodie & external media, managing all aspects of corporate communications, public relations & branded content distribution. You'll translate our creative conviction into authoritative communication—building newsletter strategy, daily email engagement, PR infrastructure, media relations & LinkedIn presence that positions Brodie as the primary source in adult basketball culture. This is our Clair Rankin role: someone who can operate with equal fluency in boardrooms & culture, turning what happens on the court into stories that drive business outcomes.CORE RESPONSIBILITIESStrategic Communications PlanningDevelop & execute integrated communications strategy aligned with business objectives & brand positioningLead strategic planning for all major announcements: product launches, partnerships, expansions, executive appointments & corporate milestonesCreate annual communications calendar synchronized with marketing, partnerships & business development initiativesManage communications budget, agency relationships & vendor partnershipsProvide strategic counsel to Connor Renton, CEO & Founder, Sohaib, COO and Shane Stirling, Executive Creative Director on messaging, positioning & narrative timingMonitor industry trends, competitive landscape & cultural moments to identify proactive story opportunitiesDevelop crisis communications protocols & serve as primary point of contact during sensitive situationsMedia Relations & Earned CoverageBuild & maintain relationships with national & regional media across sports, business, culture & lifestyle beatsDevelop targeted media lists & proactively pitch stories to tier-1 & trade publications (Fast Company, Sports Business Journal, Globe & Mail, Toronto Star, Complex, Hypebeast, Forbes, etc.)Serve as primary media contact & spokesperson liaison—manage all incoming media inquiries & interview requestsSecure high-impact earned media placements that drive brand awareness, partnership opportunities & investor interestPlan & execute media events, press conferences & journalist briefingsTrack, measure & report on earned media performance, coverage sentiment & share of voiceCorporate Communications & Executive PositioningPosition Connor Renton, CEO & Founder and leadership team as thought leaders through byline articles, speaking engagements & media featuresDevelop executive communications strategy: speeches, op-eds, award submissions & conference participationCreate talking points, Q&A; documents & briefing materials for executive media engagementsManage corporate announcements, press releases & official statementsOversee internal communications related to external-facing announcementsDraft & distribute quarterly business updates, partnership announcements & milestone communicationsOwned Media & Content DevelopmentLaunch & manage Brodie newsletter as premier basketball culture publication—establish editorial strategy, content pillars & publishing cadenceDevelop daily email communication strategy that drives engagement, retention & conversion across athlete, partner & community audiencesCreate long-form content (case studies, white papers, industry reports)



that establishes Brodie as category authorityOversee corporate blog, LinkedIn & owned channels—ensure consistent voice, narrative & strategic alignmentCommission & edit content from internal contributors & external partnersBuild content calendar that balances business objectives with cultural relevanceMeasure content performance through engagement metrics, subscriber growth & conversion trackingBrand Messaging & Voice ManagementDevelop & maintain messaging architecture for all audiences: athletes, corporate partners, investors, media, communityCreate brand guidelines for corporate communications, ensuring consistency across touchpointsTranslate Brodie's street-level creative conviction into corporate language that maintains authenticityBridge gap between cultural relevance & corporate credibility in all external communicationsDevelop messaging frameworks for product launches, partnerships & brand initiativesEnsure all communications reinforce Brodie's positioning as category leader in adult basketball culturePartnership & Investor CommunicationsCreate partnership communications materials: case studies, collaboration announcements, co-branded contentSupport business development efforts with compelling brand narratives & proof pointsDevelop investor communications that translate cultural momentum into business metricsManage announcement strategy for major partnerships (Nike, Jordan Brand, Adidas, Def Jam)Create materials for fundraising efforts, investor updates & board communicationsCollaborate with partnerships team to maximize earned coverage around brand collaborationsSocial Media & Digital CommunicationsTransform Brodie's LinkedIn into destination for basketball industry insights & business intelligenceDevelop executive social media strategy for Connor Renton, CEO & Founder and leadership team on LinkedInCreate B2B content strategy that generates qualified partnership leads & investor interestManage corporate social presence across appropriate platformsMonitor social sentiment & provide reputation management guidanceCollaborate with marketing team to ensure alignment between paid, owned & earned channelsMeasurement & ReportingEstablish KPIs for all communications activities: earned media value, share of voice, sentiment analysis, content engagementProvide monthly reports on PR performance, media coverage & communications impactTrack communications influence on business outcomes: partnership pipeline, investor interest, brand awarenessConduct quarterly competitive analysis of category communications landscapePresent strategic recommendations to leadership based on performance dataOther5 days in office at our Toronto HQ - Brodie has thrived due to a culture of collaboration and teamwork in office. Flexibility for event coverage at games and activations.REQUIREMENTSBachelor's degree in Communications, Public Relations, Journalism, Marketing or related field7-10 years progressive experience in corporate communications, public relations or brand journalismProven track record securing earned media coverage in tier-1 national publications & trade mediaDemonstrated success building 0-1 communications functions at high-growth companies or building brandsExceptional writing & editing skills across all formats: press releases, executive communications, long-form content, newsletter copy, social contentDeep understanding of media landscape across sports, business, culture & lifestyle categoriesExisting network of media relationships with journalists, editors & producersExperience managing crisis communications & sensitive corporate mattersProficiency with PR tools (Cision, Meltwater, or similar), newsletter platforms (Substack, beehiiv, Mailchimp),



CMS systems & analytics platformsStrong project management skills with ability to manage multiple initiatives simultaneouslyStrategic thinker with ability to translate business objectives into compelling narrativesExperience working cross-functionally with creative, marketing, partnerships & executive teamsNice to Have:Experience at Nike, Adidas, Red Bull, Lululemon or similar brands that operate at intersection of culture & commerceAgency background (sports marketing PR, corporate communications, brand strategy)Track record launching successful owned media properties (newsletters, podcasts, content platforms)Experience in sports industry, basketball culture or recreational sports ecosystemExecutive communications or CEO/C-suite positioning experienceUnderstanding of Canadian media landscape, Toronto cultural ecosystem & regional/national outletsExperience managing brand partnerships with Fortune 500 companiesFamiliarity with investor relations & fundraising communicationsExisting relationships with sports business media (Sports Business Journal, Sportico, Front Office Sports)Award-winning work recognized by PR industry (PRWeek, Cannes Lions, SABRE Awards)Technical SkillsExpert-level writing & editing in AP styleNewsletter platforms (Substack, beehiiv, Mailchimp, Klaviyo)Analytics tools (Google Analytics, social analytics, earned media measurement)CMS platforms (WordPress, Webflow)Social media management tools (Hootsuite, Sprout Social, LinkedIn Campaign Manager)Basic design tools for creating media materials (Canva, basic Adobe Suite knowledge helpful)Project management tools (Asana, Monday, Notion)Personality & Working StyleNatural storyteller who understands narrative architecture, cultural timing & news cyclesFluent in both "investor" & "street"—can code-switch between corporate & cultural contexts seamlesslyEntrepreneurial mindset: identifies gaps & fills them without being askedStrong news judgment: instinctively knows what's a story & how to angle itRelationship builder: networks authentically & maintains long‑term media connectionsDetail‑oriented with obsessive attention to accuracy, brand voice & quality controlComfortable with ambiguity, fast pace & evolving priorities in high‑growth environmentCollaborative team player who works effectively across departmentsConfident communicator who can present strategies & recommendations to senior leadershipCultural awareness: understands basketball culture, streetwear, youth movements & adult recreational sportsProactive problem‑solver who anticipates issues before they ariseCompensation DisclosureThe expected annual compensation range for this role is between $90,000 and $120,000 CAD. Compensation is based on skills, experience, qualifications, internal equity, and business needs. The compensation range may be adjusted in the future.Comprehensive health and wellness planAccess to a yearly Brodie takeover of the Toronto Raptors courtSignificant growth and mentorship opportunitiesLeague membership with access to 600+ weekly games across 22+ marketsFree league playContent creation budget for tools, subscriptions, and equipmentDetails regarding our full benefits package will be provided during the interview process.Artificial Intelligence DisclosureArtificial intelligence may be used in the recruitment and selection process, including to screen, assess, or evaluate applicants.Position StatusThis job posting is for a new position at Brodie League.Application ProcessInterested candidates should apply by submitting their resume through the designated application platform.Include:Links to 3-5 media placements you secured (press releases, coverage clips, byline articles)Examples of owned content you've created (newsletters, blog posts, executive communications)Media contact list size (approximate number of relevant contacts you bring)Story Portfolio: What's the most compelling brand story you've ever told? Include link to earned coverage or owned content you created. Walk us through your strategy, execution & results.Our Commitment to InclusionWe know through experience that different ideas, perspectives, and backgrounds foster stronger and more creative work. We strive to create workplaces that reflect the communities we serve and where everyone feels empowered to bring their full, authentic selves to work.We are committed to working with candidates from all ability levels throughout the recruitment process.#J-18808-Ljbffr

📌 Brand Communications Director - C$90,000 - C$120,000 A Year (Winnipeg)
🏢 Brodie League
📍 Winnipeg