We’re looking for a CRO & A/B Testing Program Manager to run, coordinate, and oversee the full experimentation program across multiple 6–9 figure DTC brands.You don’t need to write copy.You don’t need to design or develop.You don’t need to be the strategist.But you must understand CRO workflows, experimentation cycles, prioritization, bottlenecks, and the internal machinery required to run multiple tests across multiple brands, without chaos, delays, or things slipping through the cracks.You’ll work closely with the Senior CRO Strategist, project manager, designers, developers, Replo builders, data analyst, QA, and content teams to ensure every experiment moves from idea → setup → launch → analysis → rollout smoothly and on schedule.This is the person who keeps the CRO engine running clean, quick, and consistently.As theCRO & A/B Testing Program Manager, you will manage the entire testing pipeline:workflow coordinationsetup oversightpost-test follow-throughcommunication between all teamsYou are the operational driver of our experimentation program.Your job is simple:Ensure every test gets planned, built, launched, tracked, analyzed, and implemented, correctly and on time.What You Will Do:Own the Entire Experimentation PipelineMaintain the master testing roadmap for each brandEnsure all tests have proper documentation, assets, specs, and instructionsAlign with the Senior CRO Strategist on priorities and timelinesCross-Department CoordinationWork closely with:Strategists (hypotheses, priorities, logic)Designers (variants, assets,



UX changes)Copywriters (messaging updates)Developers (logic changes, themes, custom code)QA (variant checks, flows, performance)Data Analyst (tracking, reporting, insights)PM (overall client coordination)You ensureeveryone knows what’s needed, when, and from whom .Project Management for A/B TestsTrack deadlines and deliverablesFollow up proactively with each teamEnsure assets are uploaded, logic is correct, and flows make senseKeep everything moving, no stuck tests, no silent blockersYou are thegluethat makes experimentation scalable.Pre-Launch QA OversightYou won’t do technical QA yourself, but you will ensure:the QA team knows what to checkthe Replo/Shopify specialist finalizes variant setupstracking and logic are readyfinal assets and copy are correcteveryone signs off before launchYou facilitate clean launches every time.Post-Test Cycle ManagementEnsure data analyst delivers analysis on timeDocument wins, losses,



and insightsUpdate testing archivesCoordinate implementation of winning variantsPrepare next-test recommendations with strategistYou close the loop; nothing dies in “pending.”Maintain CRO Documentation & Testing SystemsMaintain testing SOPs & workflowsEnsure every brand has clear visibility and clean structureMake the entire process repeatable and scalableRequirementsExperience & SkillsStrong background in project management, operations, or experimentation workflowsExperience in DTC, CRO, A/B testing, or conversion-driven environmentsDeep understanding of how CRO teams function (even if not a strategist)Familiar with Shopify, landing pages, design/dev workflowsComfortable with analytics terminology (CVR, AOV, RPV, etc.)Strong organizational and coordination abilitiesSoft SkillsExtremely detail-orientedOperationally strongProactive problem‑solverStructured, reliable, and steadyCalm under pressureThrives with multi‑brand complexityMindsetYou’re the type of person who:loves clarity, order, and systemskeeps teams aligned and accountablesees blockers before they become delaysis obsessed with smooth executionenjoys connecting moving partswants to run a high‑performance machineWho You Are:You’re not a strategist but you understand strategy.You’re not a designer but you know how to guide the workflow.You’re not a developer but you understand how builds and variants work.You’re not QA but you know what should be checked.You hold everything together. You make experimentation predictable, fast, and efficient.You are the engine operator of the CRO machine.Seniority levelMid‑Senior levelEmployment typeFull‑timeJob functionProject Management and Information TechnologyIndustriesMarketing ServicesCanada CA$97,070.00‑CA$125,620.00 5 days ago#J-18808-Ljbffr

📌 Cro & A/B Testing Program Manager - C$97,070 - C$125,620 A Year (Winnipeg)
🏢 Convert Like Crazy
📍 Winnipeg