Established in 2004,OLIVERis the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.As a part ofThe Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. OurAI solutionsenhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.Role:Email Marketing ManagerLocation:Toronto, CanadaAbout the roleYou’ll be the strategic leader behind integrated email marketing programs that drive customer acquisition, engagement, and retention at scale. Working at the intersection of data strategy, creative direction, and business growth, you’ll translate customer insights into sophisticated campaigns that deliver personalized experiences across the customer lifecycle. We’re looking for someone who can balance strategic oversight with hands‑on execution, building programs that scale efficiently while maintaining quality and relevance. Success means leading email initiatives that consistently exceed engagement and revenue targets while developing team expertise.What you will be doingLead strategic planning for email marketing programs that support customer acquisition, retention, and revenue growth objectivesBuild andoptimizecomprehensive customer lifecycle campaigns including acquisition, onboarding, engagement, and win‑back programsGuide campaign performance analysis across metrics including engagement rates, conversion attribution, customer lifetime value, and revenue impactDevelop and mentor team members, fosteringexpertisein email strategy, automation, and optimization best practicesCollaborate with creative, data, and product teams to ensure email programs integrate seamlessly with broader marketing initiativesTransform customer data and behavioral insights into sophisticated segmentation and personalization strategiesShape testing frameworks for continuous optimization of subject lines,



content formats, send strategies, and customer journeysPartner with client stakeholders to align email strategy with business priorities and communicate program performanceStay ahead of email marketing innovations, platform capabilities, and industry regulations tomaintaincompetitive advantageDeliver programs that achieve ambitious targets for subscriber growth, engagement improvement, and revenue attributionWhat you need to be great in this roleA portfoliodemonstratingstrategic email marketing leadership, with proven ability to scale programs and drive business resultsAdvancedproficiencyin enterprise email platforms such as Salesforce Marketing Cloud, Adobe Campaign, or EloquaExperience leading marketing automation strategy including complex customer journey design and optimizationDeep understanding of email deliverability, compliance frameworks, and data privacy regulations across marketsProven ability to analyze campaign performance and translate insights into strategic recommendationsStrong leadership skills for developing team capabilities, managing stakeholder relationships, and influencing cross‑functional partnersExperience with advanced segmentation, predictive analytics, and customer lifetime value modelingStrategic mindset for connecting email initiatives to broader businessobjectivesand revenue outcomesAdvancedproficiencywith Gen AI tools (ChatGPT, Claude, Jasper) to enhance content strategy, campaign ideation, and performance analysisAgentic leadership: systematic approach to complex strategic challenges, breaking down customer lifecycle optimization into actionable initiativesExperience integrating AI workflows to improve campaign personalization, content production, and audience targetingUnderstanding of AI capabilities and limitations in email marketing,



with established quality standards for AI‑assisted workAbility to guide teams in responsible AI adoption andestablishbest practices for AI‑enhanced email programsStrategic application of AI for predictive modeling, content optimization, and customer behavior analysisExperience with financial services, fintech, or regulated industries including compliance and risk management considerationsKnowledge of customer data platforms (CDPs), CRM integrations, and marketing technology stack optimizationExperience with cross‑channel marketing orchestration including social, SMS, push notifications, and web personalizationUnderstanding of email design systems, accessibility standards, and technical implementationBackground in team management, budget planning, and vendor relationship managementAt the time of this posting, the base salary for this position may range from $80,750.00 to $90,250.00 CAD. Individual compensation varies based on job relatedfactors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.Our values shape everything we doBe Ambitiousto succeedBe Imaginativeto push the boundaries of what’s possibleBe Inspirationalto do groundbreaking workBe always learningand listeningto understandBe Results-focusedto exceed expectationsBe actively pro‑inclusive and anti‑racistacross our community, clients and creationsOLIVER, a part of the Brandtech Group, is an equal prospect employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.#J-18808-Ljbffr

📌 Email Marketing Manager - C$80,750 - C$90,250 A Year (Winnipeg)
🏢 OLIVER
📍 Winnipeg