27 Aug
|
The Home Depot
|
Winnipeg
27 Aug
The Home Depot
Winnipeg
Pay Range: $70,000 - $100,000At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-SharingProgram to assist with retirement savings; comprehensive paid benefits; a 15% discount onHome Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.The Senior Analyst, Vendor Digital Media will support the growth and performance of The Home Depot’s Vendor Media Group by serving as a client-facing analytics expert. This role is responsible for delivering campaign performance insights, supporting vendor engagement, and enabling data-driven decision-making across paid digital channels including Search, Display, and Social. The ideal candidate combines solid analytical skills with client-facing experience and a deep understanding of digital media measurement. This role will collaborate closely with internal marketing teams and external vendor partners to drive campaign effectiveness and strategic investment.Key ResponsibilitiesVendor Media Analytics & InsightsBuild and deliver tailored campaign performance presentations to vendor partners,
highlighting key insights and actionable recommendations.Analyze paid media performance across channels (Search, Display, Social) to identify trends, optimize tactics, and support test-and-learn initiatives.Support the development and enhancement of regular and self-serve vendor reporting using tools such as Tableau and Looker Studio.Partner with internal teams to define KPIs, target segments, and measurement frameworks for vendor campaigns.Client Engagement & CommunicationHelp grow The Home Depot’s vendor digital media program by developing relationships with strategic vendors; communicating thevalueand return on investments; and identifying opportunities to further enhance media and business performance.Collaborate with cross-functional teams to align on campaign goals, performance expectations, and reporting deliverables.Support vendor pitch processes with data-driven insights and performance benchmarks.Data & Measurement SupportEnsure accurate campaign tagging and data capture across platforms to enable reliable reporting.Collaborate with Data Engineering to maintain scalable data pipelines and ensure data integrity.Contribute to the evolution of measurement strategies,
including incrementality testing and attribution modelling.CompetenciesAction OrientedManages ConflictDrives EngagementCollaboratesCustomer FocusDrives ResultsCommunicates EffectivelySkillsStrong analytical and storytelling skillsClient relationship managementDigital media performance analysisData visualisation and presentationProject coordination and time managementFamiliarity with SQL, Python, and BigQuery is an assetUnderstanding of foundational statistical concepts and methods and experience in manipulating and analyzing large datasets is an assetExperience with Tableau, Looker Studio, or similar toolsDirect Manager/Direct ReportsReports to Manager or Sr. Manager, Retail Media AnalyticsNo direct reportsTravel RequirementsLimitedOccasional travel to Toronto Store Support CentrePhysical RequirementsExtended sittingRepetitive tasksOffice requirements5 days in office per week (1 Concorde Gate, North York)Travel to store locations as neededWorking ConditionsOffice setting with computer work and virtual meetingsMinimum EducationBachelor’s degree in Business, Marketing, Analytics, or a related fieldMinimum Years of Work Experience5+ years in digital marketing or media analytics, preferably in a retail or eCommerce setting3+ years of experience presenting to external clientsCertificationsGoogle Ads, Meta Blueprint, or similar certifications are an assetOther Requirements/AssetsExperience in omni-channel retail or large enterprise environmentsFamiliarity with GA4, Adobe Analytics, and clickstream dataUnderstanding of Canadian privacy regulations (CASL, PIPEDA)Exposure to Retail Media Networks (e.G., Amazon Advertising, Walmart Connect) is a plus#J-18808-Ljbffr
📌 Senior Analyst, Vendor Digital Media - $70,000 - $100,000 A Year (Winnipeg)
🏢 The Home Depot
📍 Winnipeg