Toronto, ONT, CanadaDefinity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.As the Senior Manager, Media Strategy, Growth Marketing, you’ll lead how we think about and invest in media for Sonnet and Petline Insurance. You’ll own the strategy, the spend, and where we go next.You’ll work closely with Segmentation, BI, Brand, and channel leads across SEM, Paid Social, and Programmatic to turn business goals and audience insights into transparent, performance driven plans. This is a strategy first role, but you’ll need to know how things actually work in market and how channels come together to drive results.What to expectLead full funnel media strategy, turning business goals, audience insights, and market dynamics into channel mix, investment approach, and go to market plans.Own the media agency relationship and keep things aligned, on track, and delivering quality workLead annual and in year planning, including forecasting, scenario modeling, and budget allocation across a multimillion-dollar investmentBring Performance and Brand together around one clear, integrated media strategyDefine audience strategy and spot new channels, formats, and growth opportunities before they become obviousUse data to guide decisions,



track performance, and move investment to where it works hardestTurn measurement outputs, including MMM, into clear actions people can actually useRun structured testing across audiences, creative, landing pages, and channels to keep improving resultsPartner with Brand to make sure creative works as hard as the media behind itImprove how we work to make things faster, clearer, and more scalableBuild a culture where testing, ownership, and continuous improvement are the normWhat you bringBachelor’s degree in Marketing, Media, Business, or a related field8 plus years of media experience on the agency or client sideExperience in financial services or other regulated industries is a bonusHands‑on experience with platforms like Google Ads, Meta, DV360, and SA360, plus performance measurementStrong understanding of digital media strategy, performance metrics, attribution, and customer acquisitionExperience using Marketing Mix Modeling to inform budget allocation, channel mix, and long‑term investment strategyStrong understanding of Multi‑Touch Attribution and ability to apply it to campaign optimization performanceStrong analytical and communication skills, with the ability to make complex data easy to understandProven ability to manage stakeholders and influence cross functional teamsSolid project and budget management skills, with the ability to juggle multiple priorities without dropping the ballSalary Range:



$106,500 - $156,500Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.This position is being posted to fill an existing vacancy.Interested in this role, but don’t meet every requirement?We encourage you to apply! We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.What’s in it for you?Company share ownership programIncentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.Pension and savings programs, with company‑matched RRSP contributionsPaid volunteer days and company matching on charitable donationsEducational resources, tuition assistance, and paid time off to study for examsFocus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parentsWellness and recognition programsDiscounts on products and servicesBackground checksThis role requires successful clearance of background checks (including criminal checks and leadership references).Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [email protected].#J-18808-Ljbffr

📌 Sr Manager, Media Strategy, Growth Marketing - C$106,500 - C$156,500 A Year (Winnipeg)
🏢 Definity
📍 Winnipeg