Position:Manager, Health Promotion MarketingDepartment:Marketing & CommunicationsReports to:Director, Marketing & CommunicationsLocation:The Lung Health Foundation is based in Toronto and operates in a hybrid model, in which staff are required to work at the office a minimum of two days each week with occasional travel within Ontario and across Canada as required.Salary:$72,000 - $82,000Vacancy:This position will fill a vacancy.POSITION OVERVIEWThe Lung Health Foundation is embarking on an ambitious new Strategic Plan with a whole-system approach to improving lung health. To support our goals, we are seeking aHealth Promotion Marketing Managerto lead the amplification of evidence-based public awareness and education initiatives that support healthy breathing for all.This is an end-to-end marketing role that will involve the planning, implementation, and evaluation of marketing and communications strategies around lung-protecting topics like nicotine cessation, immunization, and air quality awareness. A valued member of the Marketing & Communications team, the successful applicant will be supported by our in-house digital marketing, graphic design and event specialists.With the spread of health misinformation on the rise, theHealth Promotion Marketing Managerwill help Canadians access guidance and support they can trust, from Canada’s largest lung health charity.RESPONSIBILITIESCampaign DevelopmentLead the planning and rollout of multi-channel lung disease prevention awareness campaigns, overseeing key messages, timelines, budgets, and deliverablesManage relationships with external partners, including people with lived experience, community organizations, healthcare providers, and industry partnersCollaborate with internal Design, Digital, and Communications teams to ensure consistent messaging and brand alignmentEnsure all marketing materials are evidence-based, culturally appropriate, and aligned with best practice guidelinesBrand Management, Person-Centred ProgramsServe as the marketing lead for LHF’s person-centred initiatives, including LHF’s My Lung Health Coach counselling program, support groups, and virtual education eventsDevelop tailored outreach strategies to increase program awareness, participation, and retentionCollaborate with program managers to understand participant needs, barriers to access,



and unique value propositionsIdentify and leverage appropriate channels (community partners, local media, grassroots outreach, etc.) to reach priority populationsEnsure messaging is empathetic, stigma-reducing, and aligned with the lived experiences of target audiencesBrand Management, Nicotine PortfolioLead the brand strategy for LHF’s suite of nicotine cessation resources, including youth and adult-focused initiativesManage the Quash brand suite, ensuring that all branding is tailored to its unique target audience (youth vs. educators vs. guardians), inclusive, and aligned with best practicesCollaborate with Nicotine Cessation team to shape program identity, tone, and engagement strategies that reduce stigma and encourage participationAssist Public Affairs team with their nicotine-related advocacy and policy change activities (providing project support for policy papers, ‘lobby day’ materials, or public advocacy campaigns)Data Measurement & Impact ReportingPartner with Digital Teams to ensure accurate tracking infrastructure is in place across all health promotion channels and touchpointsSupport the Partnerships and Stewardship teams’ impact reporting, turning metrics into compelling narratives and highlighting project impact through storytellingQUALIFICATIONSPost-secondary education in marketing, communications, or a relevant fieldPost-secondary education in public health, health promotion, or a relevant fieldA master’s degree in a relevant field is an asset5+ years of progressive experience in health promotion, marketing, or brand management, preferably within a non-profit, healthcare, or public sector environmentStrong communication skillsExperience leading campaigns and managing multi-channel initiativesDemonstrated experience working on behavior change or public health initiatives (e.G., prevention, cessation, lifestyle change)Experience marketing community-based programs or services (e.G., workshops, support groups, helplines)Knowledge of health equity, accessibility,



and culturally responsive communication practices is a strong assetKnowledge of nicotine cessation, tobacco reduction, or substance use trends — especially among youth — is a strong asset.SKILLSFluency in FrenchProject managementKnowledge translationData-driven decision makingYouth engagementOUR VALUESLead with courage and passionEmbrace collaboration and teamworkAre adaptable and forward-thinkingAct with integrity and accountabilityAre committed to the communities we serveWHY THE LUNG HEALTH FOUNDATION?A cooperative, creative, and supportive teamA healthy work‑life balance supported by a 35‑hour workweekFlexible, hybrid work arrangements, including the ability to work remotely from almost anywhere for up to two weeks per year.A designated weekly Community Day, when all staff work onsite to support collaboration.A robust benefits package, with 50% employer‑paid premiums (beginning after 3 months of employment).RRSP matching up to 5% (beginning after 12 months of employment).15 days of paid vacation, plus:A Summer Fridays initiative offering a ½‑day schedule during the summer months, from end of May to end of August.Office closure over the winter holiday period.Opportunities for personal and professional growthThe Lung Health Foundation is committed to providing a barrier-free work environment in concert with the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. As such, we will make accommodations available to applicants with disabilities upon request during the recruitment process.The Lung Health Foundation is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees and to providing a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, family or parental status, or any other status protected by the laws or regulations in the province where we operate. At the Lung Health Foundation, we value the insights and innovation that diverse and inclusive teams bring to work.LHF’s hiring process is human‑led, and we do not use AI to screen candidates.#J-18808-Ljbffr

📌 Manager, Health Promotion Marketing - C$72,000 - C$82,000 A Year (Winnipeg)
🏢 The Lung Health Foundation
📍 Winnipeg