Created by dentists, CDSPI is a not-for-profit organization established in 1959 with the sole purpose of arranging programs for the benefit of dentists who are members of CDSPI’s member dental associations. CDSPI helps dentists and dental students achieve and maintain financial well-being by empowering them to protect and grow their wealth with customized financial advice, insurance, and investments.Reporting StructureReports to the Manager, Marketing & Customer ExperienceAbout the JobThe Marketing and Customer Experience department builds awareness and deepens engagement to drive recent business and strengthen member retention. Through data-driven insights, member understanding, and cross-organizational collaboration, we steward the CDSPI brand and deliver explicit, consistent communications, integrated campaigns, and seamless digital experiences. We equip teams with the tools, messaging, and insights they need to better serve dentists—supporting stronger relationships, sustained engagement, and long-term membership value.As Marketing & Communications Specialist, you will play a central role in bringing this vision to life. You are a strong storyteller and strategic thinker who can translate complex financial concepts into clear, engaging, and audience‑centric content. You will collaborate across teams, including Marketing, Advisory Services, Administration, and Client Solutions—to deliver integrated campaigns, thought leadership, and communications that strengthen CDSPI’s reputation and deepen client engagement.This is an ideal role for someone who thrives on turning insight into action and content into impact.This position represents a current, existing vacancy within the organization.CompensationThe expected salary range for this role is $80,000 – $100,000 per annum,



based on experience, skills, and internal equity.In addition to base salary, this role is eligible for comprehensive benefits including participation in our Group RSP.Key ResponsibilitiesChampion and uphold the CDSPI brand, ensuring all communications reflect our mission, value proposition, and role within the dental communityCollaborate with internal teams and stakeholders to develop and execute integrated marketing campaigns that drive engagement, acquisition, retention, and client advocacyCreate high-quality, compelling content across channels, including articles, emails, web copy, social media, presentations, videos, and advisor enablement materials—translating complex financial and insurance concepts into clear, engaging messaging for a highly educated, professional audienceWork closely with teams across Administration, Advisory Services, Client Solutions, and Executive leadership to plan, write, and edit accurate, compliant, and audience‑focused internal and external communications, including product information, administrative processes, operational communications, executive messaging, thought leadership, and client materialsDevelop and support financial education content and sessions (e.G., webinars, and presentations), ensuring materials are clear, engaging, and aligned to client needsMonitor market trends, competitive activity,



and industry developments to identify opportunities and inform marketing strategiesOther duties as assigned by the Manager, Marketing and Customer Experience or Vice President, Marketing and Customer ExperienceQualifications, Skills & ExperienceUniversity degree in Business, Marketing or Communications3‑5 years of marketing or communication experience in the financial services industrySuperior writing, proofreading, and editing skills, with a proven ability to write precise, clear, engaging copy for various communication materials, purposes and audiences.Demonstrated ability to develop and execute creative marketing plans for a variety of campaigns and marketing initiativesSuperior judgment of audiences’ needs and winning tacticsProficient in WordPress, InDesign, Salesforce Marketing Cloud, and Co‑PilotExcellent project and time management experience to manage multiple projects and deliver on deadlines and goals.Hybrid model: Work from home and the officeAttend CDSPI’s Toronto office as needed in accordance with company policyRecruitment Process UpdateCandidates who participate in an interview will be updated on the status of their candidacy within 45 days of their last interview.Accessibility & Inclusivity StatementCDSPI does not use artificial intelligence or automated decision‑making tools to screen or select candidates for this role. CDSPI is committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.#J-18808-Ljbffr

📌 Marketing & Communication Specialist - C$80,000 - C$100,000 A Year (Winnipeg)
🏢 CDSPI
📍 Winnipeg