Company Name: Merrithew InternationalJob Title: Product Marketing SpecialistReports to: Director, Product MarketingCategory: Full time – PermanentLocation: Scarborough Ontario, Tapscott OfficeOpportunity: This is a new role in the organizationCompensation: $55,000.00 - $60,000.00Position OverviewWe are seeking a proactive and detail-oriented Product Marketing Specialist to drive the execution of go-to-market initiatives for our premium Pilates offering within a B2B environment. This role plays a critical part in bringing product launches, campaigns, and sales enablement programs to market with precision and consistency. Sitting at the intersection of product, marketing, and sales, this role translates strategy into action, coordinating cross-functional inputs, managing timelines, and ensuring all go-to-market elements are delivered to a high, premium standard. The successful candidate will combine robust project management with a customer-first mindset, helping to deliver compelling product narratives that resonate with studio owners and operators while supporting demand generation and revenue growth.Key ResponsibilitiesProduct Positioning & MessagingSupport the development and refinement of product positioning, value propositions, and messaging frameworks aligned to a premium brand.Help translate product features into clear, differentiated benefits tailored to studio owners, operators, and decision-makers.Ensure consistency of messaging across all touchpoints and channels.Go-to-Market ExecutionAssist in the planning and execution of product launches and updates, ensuring alignment across marketing, sales,



and product teams.Coordinate campaign assets and timelines to support new product launches.Contribute to integrated marketing initiatives that drive awareness and demand within target segments.Sales EnablementDevelop high-quality sales tools, including pitch decks, product sheets, competitive comparisons, and case studies.Partner closely with sales teams to understand customer needs and refine messaging.Equip sales with compelling narratives that reflect the premium nature of the brand and offering.Content & StorytellingWork closely with internal teams to create and edit content that brings the product experience to life, including website copy, email campaigns, and other pieces.Collaborate with creative teams to ensure brand consistency and quality.Customer & Market InsightsBe part of conducting research to understand customer needs, industry trends, and competitive dynamics within the Pilates and fitness and wellness space.Gather and synthesize feedback from customers, prospects, and internal teams to inform messaging and product improvements.Core Attributes & Skills2–3 years of experience in product marketing, marketing, or a related roleBachelor’s degree in Marketing, Business, Communications, or a related fieldStrong customer-first mindset,



with the ability to view products and messaging through the lens of the end user and studio operator.Proven ability to manage projects across multiple stages, from concept through execution, while maintaining attention to detail.Excellent timeline and project management skills, with the ability to prioritize and deliver against deadlines.Highly organized, detail-oriented, and able to manage multiple projects simultaneously.Strong interpersonal and communication skills, with the ability to collaborate effectively across cross-functional teams.Proactive and self-motivated, with a willingness to take initiative and move work forward independently.Demonstrated ability to be agile and adaptable, with comfort navigating shifting priorities and pivoting when needed.High level of ownership and accountability, with a mindset of seeing projects through to completion and driving outcomes.Strong written and verbal communication skills, with a keen eye for tone and storytelling.Interest in fitness, wellness, or Pilates is an asset.Merrithew is committed to providing a barrier-free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us at [email protected] is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds.#J-18808-Ljbffr

📌 Product Marketing Specialist - $55,000 - $60,000 A Year (Winnipeg)
🏢 Merrithew International
📍 Winnipeg