Are you a strategic leader who understands how specifications drive revenue in the building products industry?At Formations Inc., we don't just distribute and manufacture surfacing solutions, we shape how spaces are imagined and built across Canada's design and millwork industry. We shape how spaces are specified, imagined, and built across Canada's design and millwork industry. We are looking for a Director of Marketing & Specifications to lead our specification strategy, market positioning, and commercial alignment to support our next phase of growth.This leadership role ensures that specification development, brand positioning, competitive intelligence, and training infrastructure directly translate into measurable revenue and margin performance.Location: Alberta, British ColumbiaReports To: Vice President, Business DevelopmentDirect Reports: Manager, Marketing; Manager, Product Knowledge & Training (future); Manager, SpecificationsWhat You'll Be Doing:Driving Alignment & AccountabilityDevelop and execute a structured specifications strategy that increases pull-through demand across priority product categoriesStrengthen relationships within the Architect & Design community to ensure Formations is positioned early in the specification cycleAlign specification efforts with sales execution to convert specified projects into realized revenueOversee CEU programming, Lunch & Learns, trade engagement, and technical education initiatives that build credibility and preferenceMonitor specification trends, project pipelines, and influence channels to anticipate market shiftsOversee annual promotional investment planning including trade shows, digital initiatives, A&D engagement, and eventsCoordinate cross-functional alignment between Marketing, Sales, Branch Operations, and Supply Chain to support project realizationEstablish KPI frameworks that connect specification activity to measurable revenue performanceMonitor customer shifts, specification trends,



and industry developments to guide strategic responsesConduct structured competitor pricing research and market share analysisLead research into new markets including geographic expansion, product applications, and industry verticalsIdentify opportunity gaps and competitive advantages and translate them into actionable initiativesLeading PeopleLead, coach, and develop a multi-functional marketing and specifications teamOversee hiring, performance management, succession planning, and compensation recommendations for direct reportsEnsure structured onboarding and product knowledge programs support technical credibility with the design communityEstablish accountability frameworks and succession planning within the departmentFoster a culture of accountability, collaboration, and measurable resultsIn an Average Week, You Might...Start Monday reviewing marketing and Specifications KPIs to assess performance, identifying gaps and setting corrective directionMeet with senior leadership to provide updates on specification performance, competitive risks, and growth opportunitiesApprove marketing materials, campaign strategies, website updates, and event plans to ensure brand consistency and commercial effectivenessLead department meetings to monitor initiative progress, reinforce accountability to KPIs, and remove execution barriersReview and approve presentation content for CEUs, Lunch and Learns, and trade engagement initiatives to ensure technical accuracy, brand consistency, and strategic alignmentWrap up the week by approving the schedules for Lunch & Learns; CEU's,



trade show/tabletop events across the Branch locations.What You BringMinimum 7 years of experience in the building products, B2B distribution, or manufacturing industry with a strong understanding of specification-driven sales cycles and the Architect & Design communityAt least 3 years of leadership experience managing and developing marketing, specification, or cross-functional commercial teamsExperience working with or supporting general contractors, millworkers, fabricators, and commercial interior projects, with an understanding of how specifications translate into project deliveryStrong understanding of specification-driven sales cycles and the Architect & Design communityExcellent strategic thinking, analytical capability, and executive communication skillsA balance of big-picture vision and disciplined operational follow-throughBonus PointsExperience in building materials, surfacing, architectural products, or interior finish industriesStrong understanding of Western Canadian market dynamics and A&D influence channelsExperience building structured training infrastructure tied to commercial performanceBackground in scaling marketing functions during periods of business expansionWhy Join Us?Be part of a forward-thinking company committed to long-term growthWork in a high-performance, team-oriented environment grounded in our core values of Citizenship, Tenacity, and ResourcefulnessOpportunities for advancement and meaningful impact within a growing organizationCompetitive compensation package100% company-sponsored health and dental benefitsA generous flexible perks program including:Health Spending Account (HSA)Personal Spending Account (PSA)RRSP contributionsAs part of our selection process, shortlisted candidates will be invited to complete a TRAITS Assessment. Participation in this assessment is mandatory to be considered for the role.We look forward to reviewing your application.Salary Range - 130,000 - 150,000/ Year + Short term Incentive Pay#J-18808-Ljbffr

📌 Director, Marketing And Specifications - C$130,000 - C$150,000 A Year (Langley)
🏢 Formations
📍 Langley