Language requirement:Spoken and written competence in EnglishLocation:Fredericton, NB – remote work possible within NBAbout the Manager, Marketing Programs roleAt Alcool NB Liquor, we look for people whose values align with ours! Integrity, Caring, Trust, Community and Celebration. We value team members who collaborate well, make thoughtful decisions, support others, and take pride in delivering great experiences while celebrating success together.The Marketing Programs Manager is responsible for leading the development and execution of ANBL’s marketing programs and campaigns across a variety of owned and paid media channels. Reporting to the Senior Manager, Marketing Strategy & Planning, this role plays a critical part in bringing marketing strategies to life through effective planning, coordination and delivery of campaigns. The Marketing Programs Manager leads a team responsible for managing multiple, concurrent marketing initiatives, ensuring alignment with strategic direction, timelines, budgets and business priorities.Acting as a central point of contact for campaign execution, this role ensures strong communication, collaboration and alignment across the Marketing team and key internal stakeholders.Additional ResponsibilitiesLead the execution of multiple, concurrent marketing plans and campaigns, ensuring alignment with strategic direction, business priorities, timelines and budgets.Oversee campaign planning and delivery, including development of marketing plans, workbacks, requirements and cross‑functional coordination.Translate marketing plans into clear, actionable campaign deliverables, timelines and requirements.Act as the primary liaison between Marketing and internal stakeholders, ensuring clear communication, alignment and successful execution of initiatives.Collaborate closely with the Creative Services Manager to ensure campaign assets are developed and delivered to meet marketing and business objectives.Leverage data, customer insights and internal expertise to inform campaign planning,



execution and optimization.Lead the execution of integrated marketing campaigns across digital and paid channels (web, email, social, paid media), driving traffic, engagement and performance.Partner with internal teams and external agencies to optimize campaign effectiveness, applying insights, best practices and continuous improvements.Lead, mentor and develop a team of marketing professionals, fostering a collaborative, accountable and high‑performing team environment.Manage day‑to‑day relationships with external agency partners to support effective campaign execution.Oversee campaign reporting and post‑campaign analysis, identifying insights and opportunities to inform future initiatives.Support the ongoing improvement of marketing processes, tools and workflows.What do you need to be successful?Degree or diploma in Business Administration, Marketing or equivalent.While a formal degree or diploma is preferred, we value practical experience and are open to considering candidates with equivalent experience in lieu of educational qualifications.6+ years of experience in marketing account management, operations or project management, with a focus on campaign execution.Proven experience managing and delivering integrated marketing campaigns across traditional and digital channels.Hands‑on experience executing digital campaigns with a focus on driving traffic, engagement and performance.Strong understanding of digital and eCommerce marketing trends, tools and best practices,



with the ability to apply them to optimize campaigns.2+ years of experience leading and developing teams.Strong stakeholder management and relationship‑building skills.Solid understanding of marketing analytics, KPIs and performance reporting.Working knowledge of customer segmentation and customer journey mapping.Would be an asset if you had:Prior experience in Retail, CPG or Food & Beverage industries.Experience with marketing project management tools (e.G., Monday.Com, Trello).Experience supporting strategic planning and budgeting processes.Understanding of media planning and buying across traditional and digital channels.Communicates Effectively:Develops and delivers multi‑mode communications that convey a clear understanding of the unique needs of different audiences.Cultivates Innovation:Creates new and better ways for the organization to be successful.Collaborates:Builds partnerships and works collaboratively with others to meet shared objectives.Strategic Mindset:Sees ahead to future possibilities and translates them into breakthrough strategies.Bilingualism in both official languages is an asset, but not required.Work locationThe Train Station Office is located in Fredericton, New Brunswick.The successful candidate must be based in New Brunswick, remote work is possible.Semi‑regular travel for meetings and project work may be required.Compensation information$81,790 - $94,891Benefits informationComprehensive perks package, including medical, dental coverage and a generous pension plan.Access to a Health Spending Account or Wellness Subsidy.Opportunities to utilize flexible work arrangements, such as remote or hybrid work.NoteOnly candidates with legal authorization to work in Canada will be considered.How do I join the Team?Share your resume with us through our online application system.Equal opportunityAlcool NB Liquor (ANBL) is proud to be an equal opportunity employer and is committed to reflecting the diverse communities we serve. We foster an inclusive and accessible workplace, and accommodations may be provided upon request, in all aspects of the selection process.#J-18808-Ljbffr

📌 Manager, Marketing Programs - C$81,790 - C$94,891 A Year (Winnipeg)
🏢 Alcool NB Liquor
📍 Winnipeg