Loyalty & Retention Manager (CRM)LocationToronto, ONOnsite FlexibilityHybrid — 2–3 days per week on-siteContract DetailsPosition Type:ContractContract Duration:1 yearStart:As soon as possiblePay Rate:C$45.00–C$50.00 / HourWork Authorization:Applicants must be authorized to work for ANY employer in Canada.Job SummaryOur client is seeking a data-drivenLoyalty & Retention Managerto lead the development and execution of customer engagement strategies focused on reducing churn, increasing customer lifetime value (CLV), and strengthening long‑term brand loyalty. This role plays a key part in enhancing the end‑to‑end customer experience and driving sustained growth. This person will help get a new loyalty program off the ground, owning reporting, customer journeys, data reporting, and resolving issues.Key ResponsibilitiesDevelop and execute customer retention strategies to improve loyalty and maximize CLVDesign, manage, and continuously optimize end‑to‑end loyalty programs, including rewards, challenges, and exclusive offeringsAnalyze customer data, purchase behavior, and trends to identify churn drivers and generate actionable insightsBuild and execute targeted retention campaigns (e.G., win‑back initiatives, personalized offers, multi‑touch automated journeys)Collaborate cross‑functionally with marketing, product, sales, and customer service teams to ensure a seamless customer experienceDefine and track KPIs related to retention performance, including churn rate, repeat purchase rate,



and customer satisfaction metricsIdentify and implement process improvements across onboarding and product adoption to reduce early‑stage churnStay current on industry trends, tools, and best practices in CRM, loyalty, and retention marketingRequired Skills3+ years of experience in CRM, loyalty programs, and retention marketingProven ability to analyze customer data and translate insights into effective retention strategiesHands‑on experience with CRM platforms (e.G., Salesforce) and analytics tools (e.G., Google Analytics, Tableau)Experience managing loyalty programs and executing targeted marketing campaignsStrong analytical, problem‑solving, and communication skillsBuild and deploy emails in loyalty/CRM platforms (Talon.One or similar)Experience working in Salesforce Marketing Cloud and/or Talent OneProficiency in reporting and analyticsExcellent communication and client‑facing skillsFluent English (100%)Preferred SkillsKnowledge of Salesforce (beyond Marketing Cloud) — a plusExperience with Talon.One platformTest‑and‑learn mindset and hands‑on approach to platform implementationFamiliarity with DECIEM or innovative beauty/skincare brandsWork Environment / Physical RequirementsHybrid role requiring 2–3 days per week on‑site in TorontoMust be collaborative, structured, and culturally aligned with the client's energetic environmentHands‑on execution with platform tools and email‑building requiredKey Performance MetricsReduction in customer churn rateIncrease in customer lifetime value (CLV)Growth in program participation and reward redemption ratesImprovement in CSAT and NPS scoresIncrease in repeat purchase rate#J-18808-Ljbffr

📌 Loyalty & Retention Manager - C$45 - C$50 An Hour (Winnipeg)
🏢 Global Technical Talent, an Inc. 5000
📍 Winnipeg