Elevate your career as an Email Governance Specialist with Manulife's insurance division in Waterloo, Ontario. Own and drive the strategy for advisor communications using marketing automation tools like Salesforce Marketing Cloud.

In this pivotal role, you’ll focus on B2B marketing communications, refining email governance and overseeing the advisor newsletter ecosystem. Your responsibility includes creating compelling content and optimizing channel effectiveness to enhance advisor engagement.

Collaborate with various marketing leads to ensure consistency and clarity in communications.

Key Responsibilities:
Develop and implement advisor email governance standards
Lead channel strategy for advisor eNews and web portal




Write and edit advisor-facing content for clarity
Monitor performance metrics and suggest improvements
Manage stakeholder approvals while ensuring timelines

Requirements:
3+ years in B2B marketing or financial services
Solid proficiency in Salesforce Marketing Cloud
Excellent writing and editing skills
Ability to manage multiple projects efficiently
Robust attention to detail with analytical thinking

Drive effective communication strategies for advisors at Manulife by utilizing your expertise in email governance and content development.
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📌 Email Governance Specialist At Manulife Waterloo
🏢 Manulife Financial
📍 Waterloo