Job SummaryWe’re looking for a motivated and analytical Conversational Marketing Specialist to join our dynamic digital marketing team. In this role, you will be responsible for managing and optimizing our website's AI assistant to enhance user engagement and drive conversions. You will also be in charge of creating and presenting performance reports to key stakeholders, providing actionable insights to guide our conversational marketing strategy.Key ResponsibilitiesTrain, maintain, and improve our website's AI assistant to ensure a personalized and effective user experience.Develop and maintain a content governance strategy for the AI assistant, ensuring all information is accurate, up to date, and on brand.Collaborate with design and development teams to manage the look and feel of the AI assistant, ensuring it aligns with our brand identity.Performance ReportingCreate and distribute regular performance reports on our conversational marketing efforts for internal stakeholders.Analyze key metrics to identify trends, challenges, and opportunities for optimization.Translate data into actionable insights and strategic recommendations to improve performance.Continuously monitor and analyze the performance of the AI assistant and other conversational marketing channels.Propose and implement A/B tests and other experiments to optimize for key performance indicators such as engagement rates, lead generation, and customer satisfaction.What You Will Bring2-4 years of experience in digital marketing, with a focus on analytics or content management.Proven experience in creating and presenting performance reports to stakeholders.Strong analytical skills and proficiency with web analytics tools (e.G.,



Google Analytics).Excellent written and verbal communication skills.A keen eye for detail and a passion for creating exceptional user experiences.Direct experience managing and training AI-powered chatbots or virtual assistants is a bonus.Experience with A/B testing and other optimization techniques is a bonus.HybridBelow is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington: $108,000 USD - $148,500 USD. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.Below is the annual salary range for candidates located in Canada: $110,000 CAD - $121,000 CAD. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave)



in accordance with our applicable plans and policies.The Okta ExperienceDriving Social ImpactDeveloping Talent and Fostering Connection + CommunityWe are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.Okta is an Equal Chance Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by Current York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.Okta.Com/legal/personnel-policy/.#J-18808-Ljbffr

📌 Conversational Marketing Specialist - $108,000 - $148,500 A Year (Winnipeg)
🏢 Okta
📍 Winnipeg