This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Creative Lead, Organic Growth & Storytelling in the Canada.This role is designed for a senior creative marketer who can redefine how a product communicates with its audience across organic channels. You will be responsible for shaping a brand voice that transforms complex, often stressful consumer topics into clear, human, and emotionally resonant messaging. Working in a fast-scaling environment, you will collaborate closely with product, design, growth, and customer insights teams to rebuild lifecycle communications from the ground up. Your work will directly influence how millions of users perceive trust, value, and long‑term engagement with the brand. This is a high‑impact, hands‑on role where storytelling, copy excellence, and customer empathy converge. You will also play a key role in evolving organic growth strategies across multiple channels as the brand voice matures.Accountabilities:Overhaul and elevate customer communication across CRM, email, SMS, and in‑app messaging, shifting from transactional to value‑driven storytellingDefine and evolve brand tone of voice across organic surfaces in partnership with leadership, ensuring consistency and emotional resonanceTranslate complex, high‑stress topics (e.G., insurance, maintenance, repairs) into clear, engaging, and human‑centered copyCollaborate with Product, Design, Growth,



and Customer Insights teams to align messaging with user needs and behavioral dataBuild trust and engagement through lifecycle campaigns that improve long‑term conversion and retentionShape and execute organic content initiatives such as social media and community‑driven storytelling as scope expandsUse qualitative insights, user feedback, and behavioral data to inform empathetic, high‑performing creative messagingChampion creative excellence within a highly analytical, experimentation‑driven environmentRequirements:7+ years of experience in creative marketing with a strong focus on organic growth and copywritingProven expertise in writing for consumer‑facing brands, particularly in CRM, lifecycle, and social channelsExceptional copywriting ability with a portfolio demonstrating strong storytelling, tone development, and creative craftDeep understanding of audience development, product positioning, and emotional messagingFamiliarity with social platforms and community dynamics (including forums such as Reddit)Ability to translate complex or technical subjects into simple, engaging, and persuasive communicationStrong first‑principles thinking and ability to work with qualitative insights and user pain pointsComfortable operating in fast‑paced environments and advocating for brand value within data‑driven teamsBachelor’s degree or equivalent experienceBenefits:Competitive salary ranging from $135,000 to $185,000 (US) or CA$125,000 to CA$175,000 (Canada), depending on experience and locationEquity opportunities as part of the total compensation packageFully remote flexibility with multiple US and Canadian location optionsComprehensive health, dental, and vision insurancePaid time off and paid parental leave401(k) (US) or RRSP (Canada) with employer matchingWellness perks and employee support programsOpportunity to shape foundational brand voice and storytelling strategy at scaleHigh‑impact role with direct influence on customer trust, engagement, and retention#J-18808-Ljbffr

📌 Creative Lead, Organic Growth & Storytelling - C$125,000 - C$175,000 A Year - Remote (Winnipeg)
🏢 Jobgether
📍 Winnipeg