This job is with Entain, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. At Entain, we don't just keep up with the pace of entertainment, we set it. Toronto-based, hybrid (Minimum 2 days per week in the office)

Ownership of automated lifecycle CRM campaigns driving player engagement and retention

Salary : $80,000–$100,000 CAD

This opportunity has arisen as part of continued evolution within our CRM function, offering the chance to play a pivotal role in enhancing how we engage players across our Canadian brands. The position provides a platform to contribute to high-impact lifecycle strategies while working alongside experienced CRM specialists in a fast-moving, data-led environment.

CRM Lifecycle Executive will play a central role in delivering best-in-class customer journeys, combining creative execution with data insights to optimise engagement, retention and lifetime value. The CRM Lifecycle Executive will operate across multiple channels and collaborate closely with operations, creative, and regional teams to ensure campaigns are impactful, compliant, and continuously improving.

The CRM Lifecycle Executive will…





Leverage AI-driven insights and data analytics to refine targeting, messaging and customer journeys

Analyse campaign performance, producing reports and identifying optimisation opportunities

Support A/B testing initiatives to improve engagement, conversion and bonus efficiency

Coordinate with stakeholders to deliver high-quality campaign briefs, assets and promotions

2–3 years' experience in B2C CRM or lifecycle marketing roles

Hands-on experience with CRM platforms such as Optimove, Salesforce or ExactTarget

Solid analytical skills with experience using Excel, Power BI, Tableau or similar tools

Proven ability to manage multi-channel campaign execution and QA processes

Understanding of customer lifecycle strategies and retention drivers

Experience in customer communication design, campaign briefing, or template-based content execution

Exposure to online gaming, casino or sportsbook products and an understanding of player behaviours and retention drivers

Diversity and equal opportunities

Our diverse internal networks provide the support for you to express your views and make a positive difference.

📌 CRM Manager, Casino (Ottawa)
🏢 Entain
📍 Ottawa