This job is with eBay, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. At eBay, we're more than a global ecommerce leader - we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.

We are seeking a dedicated CRM Marketing Manager to shape and implement customer-focused experiences in support of eBay's strategic growth areas. The candidate will drive launches across eBay's owned marketing channels (email, push notifications, in-app messaging, onsite, etc.) You will work closely with cross-functional teams to develop, implement and track the performance of recurring, trigger-based & strategic marketing campaigns. Develop and implement CRM strategies to improve customer acquisition, retention, and re-engagement Design and implement customer segmentation and targeting strategies Analyze campaign performance and customer behavior to drive continuous improvement Creative, Analytics, Operations, Product Marketing, Business Units, Product, Legal Manage timelines and customers to ensure seamless, on-time execution Bachelor's degree in business or related field preferred 3+ years of experience in digital marketing,



preferably within CRM and owned channels (email, push notifications, in-app messaging, onsite etc.) Ability to develop and streamline an always-on campaign optimization plan (e.g. customer journeys, segmentation, messaging) Establish and deliver strategies that cover the entire CRM customer lifecycle journey (e.g. onboarding, growing, retaining) Exceptionally strong analytical skills with the ability to generate insights, build reports, and inform strategy across broad business and CRM contexts Strong personal work ethic, including personal initiative and ownership Ability to lead multiple projects simultaneously and balance priorities Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs Familiarity with AI tools and platforms applied to marketing (e.g.

The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off perks, such as PTO and parental leave). This job posting relates to an existing vacancy within eBay.

All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and disability, or other legally protected status. [email protected] . We will make every effort to respond to your request for accommodation as soon as possible. to learn more about eBay's commitment to ensuring digital accessibility.

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📌 CRM - Marketing Automation Manager (Toronto)
🏢 eBay
📍 Toronto