Email Marketing SpecialistDepartment:MarketingEmployment Type:Full TimeLocation:MississaugaCompensation:$70,000 - $80,000 / yearDescriptionWe are a culture‑first brand that builds immersive customer experiences. Our email marketing engine is a key tool for spreading our message. We need an Email Marketing Specialist to develop, maintain, and optimize email campaigns, manage A/B testing, and coordinate with creative teams to elevate open and click‑through rates.The CharacteristicsAgile:Adapts quickly to changing priorities.Analytical:Drives decisions with data and masterfully surfaces insights.Collaborative:Values purposeful meetings and contributions from all team members.Curious:Eager to learn new concepts and master recent skills.Disciplined:Ensures details don’t slip and sees the bigger picture.Enthusiastic:Exhibits a contagious passion for digital marketing.Innovative:Develops new approaches to complex problems.Perfectionist:Pursues optimization until the smallest detail is flawless.Persistent:Meets challenges with resilience and a growth mindset.Reliable:Fulfills verbal and written agreements with minimal oversight.The Responsibilities and QualificationsIn order to make a positive impact, your focus will be to:Develop, maintain, and optimize retention and conversion strategies on Klaviyo for:Transactional flows – onboarding sequences, cart recoveryAcquisition campaigns – product and promotion launchesEngagement campaigns – high‑value content and experiencesA/B test and iterate every aspect of email communication flows and campaigns.Collaborate closely with the Creative team to identify requirements and develop assets (images, videos, brand elements,



copy).Plan and deploy campaigns for the launch of all new products, designs, and special or limited‑edition drops.Conduct market research and trend analysis to develop effective campaigns.Evaluate, recommend, and drive implementation of new communication platforms (SMS, Social Messaging, Chatbots, etc.) to elevate customer experience.Regularly report on key business and digital marketing metrics and KPIs.Qualifications:Bachelor’s Degree in Marketing, Communications, or equivalent work experience.Proficiency with an email marketing platform (e.G., Klaviyo) – managing lists, segments, workflows, and reporting.At least 2 years of proven experience in a D2C Marketing Communications role targeting substantial audiences.Experience executing, managing, and optimizing creative and customer acquisition/retention campaigns.Hands‑on expertise with A/B and multivariate testing.Mastery of analytics tools, including GA and email platform reporting.Flawless English communication skills.Detail‑oriented, self‑sufficient, resourceful, organized, and proactive.Results‑driven with a vision for long‑term growth and learning opportunities.Strong problem‑solving abilities and openness to learning from past experiences.Insight into current smartphone and mobile technology trends.The Moment of TruthThe job starts between $70,000 and $80,000 per year with health, dental, vision, profit‑sharing, and GRSP benefits. While we’re located a few minutes west of Pearson Airport, this role can be worked remotely with preference to those living in Southern Ontario.Still think you have what it takes to attract world‑class talent? You’re welcome to prove us wrong.Disclosure:This position is filling a new role.#J-18808-Ljbffr

📌 Email Marketing Specialist - C$70,000 - C$80,000 A Year - Remote (Winnipeg)
🏢 dbrand Canada
📍 Winnipeg