Cutting-edge cloud-based education technology (EdTech) providing online training solutions E-Learning Privately Held, Private Equity-backed Technology Information Technology & Services E-Learning learning technology learning management systems e-learning corporate training and development compliance training professional development customer education software hr tech consulting software hr software learning software The Company is seeking a VP of Go-to-Market to lead a energetic team that is pivotal in converting pipeline into customers and expanding revenue within the existing customer base. This role is not confined to marketing or sales alone; it is a strategic position that encompasses product marketing, product evangelism, solution engineering, and analyst relations. The successful candidate will be the driving force behind the company’s market positioning, competitive messaging, and product narratives, ensuring a consistent and compelling story in every customer interaction.





They will also be responsible for leading a team that delivers demos, POCs, and technical validation, with a focus on both new-logo conversion and expansion within the installed base. Applicants for the VP of Go-to-Market role at the company should have a minimum of 10 years’ experience in B2B SaaS, with at least 5 years in a leadership position that involves product marketing, GTM, or revenue-facing teams.

Experience in enterprise software is preferred, and a strong analytical mindset, executive presence, and fluency in AI are essential. The VP will be measured on key metrics such as recent-logo win rate improvement, sales cycle length reduction, and expansion revenue influenced, and must be prepared to take on a central role in the company’s mission to translate product advantage into revenue.

Product Marketing

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📌 Vice President Of Go To Market Vancouver
🏢 Bilinguallink
📍 Vancouver