DescriptionCurrent work authorization for Canada is required for all openings.You will be working on a adaptable hybrid schedule as part of Fidelity’s dynamic working arrangement.Who We AreAt Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and expertly.Business OverviewThe Manager, Digital Marketing Automation, will aim to create exceptional, personalized customer experiences by delivering the right message, at the right time, in the right format across all of Fidelity’s digital channels.Responsibilities include campaign planning and execution, maintenance and continuous improvement optimization of marketing campaigns, leveraging marketing A.I. to create efficiencies, and other related marketing technology initiatives. The objectives are to drive sales, mitigate redemptions, and successfully promote awareness of Fidelity’s brands, products and services.Key AccountabilitiesTeam managementLead a team in the development and maintenance of Fidelity’s digital channels to maximize distribution of our content to investors and advisors. Ensure the efficient operations of Fidelity’s marketing automation and sales enablement platforms, along with other marketing technology.Digital Marketing, marketing automation and sales enablementDevelop digital marketing and sales enablement strategies to support organizational goals.Own and execute Fidelity’s marketing automation and sales enablement strategiesOwn the marketing automation and sales enablement platform roadmap and strategiesCreate tailored audience segments for maximum engagement and impactAct as the subject matter expert for Fidelity’s 1st, 2nd and 3rd party datasetsOwn the ongoing process that equips the sales teams to have consistently effective engagements with prospects and customers across the buyer journeyManage the efficient operations of Fidelity’s marketing automation and sales enablement platformsIdentify trends and insights to optimize campaign performanceBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to optimize user experienceStrategy and executionCollaborate with Sales, Marketing, Business Analytics and I.S.



to develop a deep understanding of client preferences and design personalized customer journeys based on insights gleaned from data.Responsibilities include:Work closely with Sales teams to create a backlog of high-value enhancements and features relating to marketing automation and sales enablement platformsEnd-to-end campaign execution includes design, development, launch, and trackingAutomating content and campaignsDeveloping new campaigns on a quarterly basis aligning with Fidelity’s overall key messages and brandExecuting lead nurture campaigns, re-engagement campaigns and onboarding campaigns to drive sales and build loyaltySupporting FIC fund launch campaigns using data driven approachesDeveloping and continuously refining lead scoring rules for handing over opportunities to the Sales teamsDeveloping and documenting best practices including list management, optimization, data quality and troubleshootingEnd to end project management and production of all performance related materials (MarketPulse, FundPulse, Fact Sheets, Quarterly Fund Review, Performance Updates)Marketing effectiveness measurement and reportingProduce regular reporting and campaign tracking to increase marketing effectiveness.Responsibilities include:Partnering with internal stakeholders such as Sales and Business Analytics to understand client segmentsTracking campaign metrics, website content and other digital metrics to enhance performance and align Marketing and SalesLeveraging campaign analytics, along with industry, customer and competitor insights to inform strategies and tacticsOptimizing marketing automation programs for maximum performanceIdentifying and scaling marketing best practices – highest open rates, click through rates, form complete rates, engagementUsing industry best practices such as A/B testing and database segmentation to constantly refine learnings and improve performanceDeveloping regular reporting on campaign performanceAutomation, A.I. and digital execution subject matter expertBring a wide range of digital expertise to all projects and act as a subject matter expert for marketing in areas such as automation and A.I.Responsibilities include:Advising and assisting Marketing teams on automation, digital execution and A.I.-related projectsWorking with internal technology partners to find innovative solutions to business problemsCollaborating with stakeholders such as Sales, Business Analytics, Finance and I.S. to build business cases for initiativesDefining and writing business requirements for new projects and initiativesReviewing and signing off on business requirements for related projects and acting as SME as neededConducting ongoing research into digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategySkills,



Knowledge and ExperienceStrong critical thinking and problem-solving skills including the ability to leverage data to formulate solutions that address complex business problemsCreative thinking with a passion for growth and performance marketingExcellent communication skills, both written and oral, are requiredThe ability to multi-task and manage multiple ongoing projectsProject management, organizational abilities and strong analytical skills essentialEducation and SkillsUniversity Degree (Bachelor Degree) Marketing, Business, Arts, Math, IT-related or Engineering background or equivalent work experience5+ yrs deep understanding of marketing automation (Marketo preferred)Experience using CRMs (Salesforce preferred)Understanding of sales enablement (e.G. Seismic)Adobe Analytics certified; Marketo certifiedexpert preferredNice to HaveExperience using digital analytics platforms for campaign reporting (e.G. Google Analytics, Adobe Analytics, Tableau)Advanced knowledge of innovative marketing practices across multiple channels (email, webinars, SEM/SEO, display, social, events, etc.)Database administration expertise is an assetKnowledge of website personalization tools is an asset (Adobe Test and Target)Total Rewards That Reflect Your ImpactWe believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well-being tomorrow.For this role, your total rewards include:Base Salary and Discretionary Performance Bonus: A competitive annual range of $146,000 to $164,000, based on your experience and qualifications.RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference.Some of the ways we’ll help you feel valued and supported as part of our teamFlexible working arrangements - 100% remote, hybrid, and in office optionsCompetitive total compensation, including company contributions to your group RRSP without a matching requirement from youComprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $6000 annually for mental health services and therapyParental leave top-up to 100% of your salary for a period of 25 weeksUp to $650 for home office equipmentGenerous time off policy, including 2 paid days annually to volunteer at a charity of your choiceDiversity and inclusion programs, including an active network of Employee Resource GroupsExtensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designationWe care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years#J-18808-Ljbffr

📌 Manager Digital Marketing Automation - C$146,000 - C$164,000 A Year (Winnipeg)
🏢 Fidelity
📍 Winnipeg