Why This Role is ImportantWe are seeking a highly strategic and analytically driven Manager, Social Analytics to lead measurement, insights, and data strategy across social. This role is critical in transforming social from a reporting function into a decision-making engine that drives business impact.As the enterprise Subject Matter Expert, you will connect social performance to broader marketing and business outcomes, turning data into clear, actionable insights that inform content, community management, and brand strategy.You will play a key role in building a standardized, scalable analytics ecosystem, ensuring social signals (engagement, sentiment, community) are fully leveraged to drive brand equity, cultural relevance, and growth.What you’ll doLead the measurement, analysis, and reporting of social performance across organic channels, aligned to business objectivesDefine, evolve, and standardize KPIs that move beyond platform metrics to reflect engagement quality, sentiment, and business impactBuild dashboards, scorecards, and reporting systems that enable real-time decision-making and optimizationTranslate complex data into clear, actionable insights that influence content, creative, media, and investment strategiesIdentify trends, opportunities, and risks across owned, competitor, and industry dataEstablish a standardized, scalable data architecture across brands and platformsDevelop and implement measurement frameworks, methodologies, and governance to ensure consistency and data integrityPartner cross-functionally with Social, Creative, Content, Community Management, Media, and Brand teams to embed insights into strategyAct as the internal voice of performance, ensuring insights are not just reported, but acted uponLead relationships with analytics and martech partners (e.G., Sprout, platform tools, data providers)Upskill teams and stakeholders on analytics frameworks, tools,



and data interpretationImprove and automate workflows to increase efficiency and scale reporting across the enterpriseWhat you’ll need5–8+ years of experience in social analytics, digital analytics, or marketing insightsDeep expertise across social platforms (paid and organic), measurement frameworks, and analytics toolsStrong understanding of the broader marketing ecosystem (media, CRM, ecommerce, brand strategy)Experience building dashboards, scorecards, and scalable reporting systemsDeep understanding of social analytics and listening tools (e.G., Sprout Social or similar platforms)Proven ability to translate data into clear, compelling business insights and narrativesExperience working cross-functionally with multiple stakeholders and influencing senior leadersStrong analytical, problem-solving, and critical thinking skillsExcellent communication and storytelling abilitiesPost‑secondary education in marketing, analytics, business, or a related fieldNice to HaveExperience integrating social data with broader enterprise data systemsFamiliarity with data visualization tools (e.G., Tableau, Power BI)Experience in retail, CPG, or high-volume, multi-brand environmentsExperience building or evolving measurement frameworks at scaleHow you’ll succeedBuild trust in data as a core driver of decision-makingEnable teams to move faster through explicit, actionable insightsStandardize measurement across brands while elevating performance expectationsTurn social signals into strategic advantages for the businessDrive a culture of continuous optimization through learning loops and data-driven thinkingWe love to be upfront about our pay rates and as we pay our contractors an hourly rate, please note that the hourly range for this position is $42 per hour. The final pay rate offered will be based on candidate's overall skillset and experience.Please NoteCandidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.#J-18808-Ljbffr

📌 Social Analytics Manager - 12 Month Contract - $42 An Hour (Winnipeg)
🏢 Loblaw Companies
📍 Winnipeg